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Is New Zealand’s favourite ice cream brand about to change hands?
The Australian newspaper reports that Fonterra subsidiary Tip Top could be offloaded as the co-op tries to strengthen its balance sheet.
Fonterra is aiming to reduce its debt by $800 million and is mulling the sale of three assets. It has confirmed that its investment in the Chinese infant formula maker Beingmate is under review. And so are two other value added investments.
But selling Tip Top may not go down well with everyone. Tip Top is the envy of the marketing world, with high brand awareness among New Zealanders.
And given that NZ last week celebrated its inaugural National Ice Cream week, speculation about Tip Top would leave a sour taste among many Kiwi ice cream lovers.
Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
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OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.
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Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.
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