Thursday, 29 November 2018 12:12

Chilled even to think about it

Written by Rural News Group

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Is New Zealand’s favourite ice cream brand about to change hands?

The Australian newspaper reports that Fonterra subsidiary Tip Top could be offloaded as the co-op tries to strengthen its balance sheet.

Fonterra is aiming to reduce its debt by $800 million and is mulling the sale of three assets. It has confirmed that its investment in the Chinese infant formula maker Beingmate is under review. And so are two other value added investments.

But selling Tip Top may not go down well with everyone. Tip Top is the envy of the marketing world, with high brand awareness among New Zealanders.

And given that NZ last week celebrated its inaugural National Ice Cream week, speculation about Tip Top would leave a sour taste among many Kiwi ice cream lovers.

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Chilled even to think about it

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