A Kiwi start-up has ambitious plans to take on the dairy industry.
Otis Oat Milk, New Zealand’s first oat milk producer, plans to shake up how consumers source their milk by “disrupting a dairy-first generation of Kiwis to try a tasty plant based alternative that is homegrown and sustainable”.
The reaction on social media has been brutal and swift. One Facebook user said it should not be called milk but nut juice.
Another asked: “how do you milk an oat?”
One Twitter user had this to say: “Firstly, oats don’t lactate. That’s the privilege of mammals. This is oat extract, not oat milk.”