Tuesday, 11 June 2019 07:54

First milk your oat

Written by 

A kiwi start-up’s attempt take on the dairy industry is ruffling a few feathers.

Otis Oat Milk, New Zealand’s first oat milk producer, plans to shake up how consumers source their milk by “disrupting a dairy-first generation of Kiwis to try a tasty plant based alternative that is homegrown and sustainable”.

The reaction on social media has been brutal and swift. One Facebook user said it should not be called milk but nut juice.

Another asked: “how do you milk an oat?”

One Twitter user had this to say: “Firstly, oats don’t lactate. That’s the privilege of mammals. This is oat extract, not oat milk.”

More like this

Oat dear!

OPINION: A global plant-based milk company has confirmed it is not going ahead with its first UK factory.

Oat juice, not milk

OPINION: New Zealand's best loved brand Whittakers has launched its first 'plant-based' chocolate but it hasn't left a sweet taste in everyone's mouth.

Otis spread its wings

Sales growth of liquid milk and yogurt alternatives - especially oat - have not gone unnoticed.

Oat dear!

OPINION: Oat 'milk' is facing a crisis of sorts.

Oat milk sells

OPINION: Fake milk works for some. Fashionable Swedish alt-milk brand Oatly is seeking a US stock market listing that could value the business at as much as NZ$13 billion.

Featured

Open Country opens butter plant

When American retail giant Cosco came to audit Open Country Dairy’s new butter plant at the Waharoa site and give the green light to supply their American stores, they allowed themselves a week for the exercise.

National lamb crop edges higher

New Zealand’s national lamb crop for the 2025–26 season is estimated at 19.66 million head, a lift of one percent (or 188,000 more lambs) on last season, according to Beef + Lamb New Zealand’s (B+LNZ) latest Lamb Crop report.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Trump's tariffs

President Donald Trump’s decision to impose tariffs on imports into the US is doing good things for global trade, according…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter