Wednesday, 03 March 2021 11:30

Oat milk sells

Written by Milking It

font size decrease font size increase font size
Print
Email

OPINION: Fake milk works for some. Fashionable Swedish alt-milk brand Oatly is seeking a US stock market listing that could value the business at as much as NZ$13 billion.

Malmö-based Oatly is riding high as global demand for plant-based milk alternatives soars. The flotation follows last summer's sale of a minority stake to a starry group of investors that included US private equity firm Blackstone, Oprah Winfrey and Jay-Z. The deal valued the company at US$2bn.

Oatly has enjoyed stratospheric growth thanks to the combination of guerrilla marketing and good timing, as more people embrace a vegan or vegetarian diet. Its sales nearly doubled to US$200m in 2019 and were predicted to do the same in 2020.

Featured

Czarnikow Launches Digital Milk Pricing Tool in NZ

New Zealand dairy farmers are set to be the first in the world to receive access to a new digital physical milk pricing tool that enables them to fix the price for their physical milk.

Pāmu Opens Farm Gates for Summer Open Farm Days

State farmer Pāmu is opening its farm gates this summer in an effort to give the rural sector the opportunity to see how large-scale, multi-system farming is delivering productivity and profitability across New Zealand.

Northland Study: Emissions Cuts "Unsustainable" for Dairy

A five-year study has found that the cost of reducing emissions without technology may be significant and unsustainable for Northland dairy farmers.

DairyNZ: Waikato Farmers Need Certainty on PC1 Rules

DairyNZ says Waikato farmers need certainty on Plan Change 1, but they say that certainty must be matched with practical, workable rules and a clear transition that doesn't get ahead of the new resource management system currently under review.

NZ Rural Contractors Push for Urgent VDAM Rule Reform

While the Government has moved quickly to make commercial hauliers' lot easier during the current fuel crisis, they appear to be stuck in the creep box when it comes to the agricultural industry.

Government's New Planning System, PC1 'Won't Mesh Together Well'

Waikato farmers have been told that the Government’s new planning system legislation and the region’s Plan Change 1 (PC1) “won’t mesh together very well”.