Thursday, 11 February 2016 10:20

Dare we think afresh? - Editorial

Written by  Sudesh Kissun
Analysts are now picking a dairy price recovery by the end of the year. Haven't they said that for the last three years? Analysts are now picking a dairy price recovery by the end of the year. Haven't they said that for the last three years?

Analysts are now picking a dairy price recovery by the end of the year. Haven't they said that for the last three years?

Even their usual cautious optimism is being tempered by words like "fragile" international dairy markets, worries over how bad the situation is in China and the outlook for the global economy. Even the most optimistic forecasters have a payout with a '4' in front of it for this season in review and are anxiously watching for the next season.

The year will be a tough one and there are no quick-fix solutions.

The usual messages – tough it out, watch costs, make sensible decisions and talk to you banks – still can't be ignored. But even those only go so far. There's a point at which you have to ask, is this working and if not where to now?

Individuals will be asking themselves those questions right now. Some will be making tough decisions this year, particularly those who are highly leveraged. Dairy farms are starting to hit the market in some vulnerable areas; lots of farmers and other New Zealanders will be hoping to see those stay in onshore ownership.

The long-term outlook for dairy still remains optimistic but how long the recovery will take is becoming anybody's guess. And just who will be the winners in that recovery?

Is the dairy sector in New Zealand actually facing a new era? Will it have to reinvent itself as many industries have had to do over years in the face of increasing globalisation, new products and new technologies?

The US car industry was on its knees and almost facing obliteration after the Global Financial Crisis; last year a resurgent US auto industry was leading that country's economic recovery.

What are the answers for the New Zealand dairy industry? Hold tight, hold your nerve, wait for recovery? Or is there more to it than that? New systems, new technology, new business models, new strategies, new products?

Has Fonterra taken the right course in its global expansion and promotion of milk pools overseas, or contributed to the current pain of its own shareholders, the New Zealand farmer. Or are these wily strategic moves in this new global game, which we must play or slip into economic oblivion?

Fonterra has kicked off the debate with its "Let's have the Conversation" on governance and representation. But that conversation needs to go wider, broader and braver.

Do we dare to have it?

More like this

Featured

Open Country opens butter plant

When American retail giant Cosco came to audit Open Country Dairy’s new butter plant at the Waharoa site and give the green light to supply their American stores, they allowed themselves a week for the exercise.

National lamb crop edges higher

New Zealand’s national lamb crop for the 2025–26 season is estimated at 19.66 million head, a lift of one percent (or 188,000 more lambs) on last season, according to Beef + Lamb New Zealand’s (B+LNZ) latest Lamb Crop report.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Trump's tariffs

President Donald Trump’s decision to impose tariffs on imports into the US is doing good things for global trade, according…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter