Thursday, 11 February 2016 10:20

Dare we think afresh? - Editorial

Written by  Sudesh Kissun
Analysts are now picking a dairy price recovery by the end of the year. Haven't they said that for the last three years? Analysts are now picking a dairy price recovery by the end of the year. Haven't they said that for the last three years?

Analysts are now picking a dairy price recovery by the end of the year. Haven't they said that for the last three years?

Even their usual cautious optimism is being tempered by words like "fragile" international dairy markets, worries over how bad the situation is in China and the outlook for the global economy. Even the most optimistic forecasters have a payout with a '4' in front of it for this season in review and are anxiously watching for the next season.

The year will be a tough one and there are no quick-fix solutions.

The usual messages – tough it out, watch costs, make sensible decisions and talk to you banks – still can't be ignored. But even those only go so far. There's a point at which you have to ask, is this working and if not where to now?

Individuals will be asking themselves those questions right now. Some will be making tough decisions this year, particularly those who are highly leveraged. Dairy farms are starting to hit the market in some vulnerable areas; lots of farmers and other New Zealanders will be hoping to see those stay in onshore ownership.

The long-term outlook for dairy still remains optimistic but how long the recovery will take is becoming anybody's guess. And just who will be the winners in that recovery?

Is the dairy sector in New Zealand actually facing a new era? Will it have to reinvent itself as many industries have had to do over years in the face of increasing globalisation, new products and new technologies?

The US car industry was on its knees and almost facing obliteration after the Global Financial Crisis; last year a resurgent US auto industry was leading that country's economic recovery.

What are the answers for the New Zealand dairy industry? Hold tight, hold your nerve, wait for recovery? Or is there more to it than that? New systems, new technology, new business models, new strategies, new products?

Has Fonterra taken the right course in its global expansion and promotion of milk pools overseas, or contributed to the current pain of its own shareholders, the New Zealand farmer. Or are these wily strategic moves in this new global game, which we must play or slip into economic oblivion?

Fonterra has kicked off the debate with its "Let's have the Conversation" on governance and representation. But that conversation needs to go wider, broader and braver.

Do we dare to have it?

More like this

No backing down

OPINION: Fonterra isn't backing down in its fight with Greenpeace over the labelling of its iconic Anchor Butter.

Entitled much?

OPINION: For the last few weeks, we've witnessed a parade of complaints about New Zealand's school lunch program: 'It's arriving late.' 'The portions are wrong.' 'I wanted caviar.'

Featured

Accident triggers traffic alert in barns, sheds

WorkSafe New Zealand is calling on farmers to consider how vehicles move inside their barns and sheds, following a sentencing for a death at one of South Canterbury’s biggest agribusinesses.

People expos set to return

Building on the success of last year's events, the opportunity to attend People Expos is back for 2025, offering farmers  the chance to be inspired and gain more tips and insights for their toolkits to support their people on farm.

SustaiN lands NZ registration

Ballance Agri-Nutrients fertiliser SustaiN – which contains a urease inhibitor that reduces the amount of ammonia released to the air – has now been registered by the Ministry of Primary Industries (MPI). It is the first fertiliser in New Zealand to achieve this status.

National

Miraka CEO steps down

The chief executive of Taupo-based dairy company, Miraka – Karl Gradon - has stepped down from the role for personal…

Machinery & Products

Bigger but not numb

When you compare a RAM 1500 or Chevrolet Silverado to a Ford Ranger or a Toyota Hilux, you will understand…

Good just got great

Already well respected in the UTV sector for performance, reliability and a competitive price point, CFMOTO has upped the ante…

Nedap NZ launch

Livestock management tech company Nedap has launched Nedap New Zealand.

» Latest Print Issues Online

Milking It

O Canada

OPINION: Donald Trump's focus on Canada is causing concern for the country’s dairy farmers.

Plant-based fad

OPINION: The fact that plant-based dairy is struggling to gain a market foothold isn’t deterring new entrants.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter