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Milking sheds have since April been more colourful, says GEA, with its FIL Active teat conditioner packaged in ‘vibrant pink’ drums.
It’s a sign of the company’s support of the New Zealand Breast Cancer Foundation.
Marketing manager Sarah Buchanan says “breast cancer awareness is a natural fit with our teat and udder health, and allows people to show their support for those affected by cancer in choosing to buy a pink drum”.
“From a practical point of view, farmers choosing Active teat conditioner over other products are buying into a better teat care programme.”
FIL products are formulated inhouse and designed to restore teat health; they contain skincare ingredients more commonly used in high-quality cosmetics to hydrate, soften and soothe delicate human skin.
These include Allantoin, an active moisturiser with skin rejuvenation properties; aloe vera, a moisturising agent rich in antioxidants and minerals essential for restoring the condition of stressed teats; and manuka honey that aids skin regeneration, repairs cellular damage and helps keep skin hydrated.
All products are certified for use in organic dairies.
“Farmer response to GEA’s FIL ‘Think Pink’ campaign has been incredibly positive,” says Buchanan.
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