Veg, no meat?
OPINION: Why do vegans and others opposed to eating meat try to convince others that a plant based diet is the best, when they themselves actively seek out veg-based products that taste like meat?
Once lauded by wooden bicycle enthusiasts as some sort of environmental panacea, fake meat has since crashed headlong into the reality that most coonsumers don't want it.
Your old mate hears listed US vegan food producer Beyond Meat continues to deny media reports that it's headed for Chapter 11 bankruptcy - but where there's smoke, there's fire.
Masters of understatement, they attribute their struggles to "ongoing softness in the plant-based meat category".
It has struggled over recent years as customers reject ultra processed alternative proteins, resulting in a revenue slump and a net loss of US$30m this year.
So, once again, sandalwearer maths comes a gutser: fake meat is heavily processed, doesn't save the planet, and consumers don't want it!
