Faking it
OPINION: Demand for red meat is booming, while it seems the heyday of plant-based protein is well past its 'best before' date.
Things like ‘Not Bacon’, ‘Not Sausages’ etc - the list is long - are designed to mimic the flavour of meat and are popular with those who actively criticise meat eaters.
Yet the ‘not meat’ products they buy are a poor substitute for the real thing, judging by the failures of a number of manufacturers of this goop.
Clearly, some vegans claim to hate meat, yet in their hearts, they really long for a juicy T-bone steak. Or perhaps bacon. They say the smell of bacon is the ‘gateway drug’ – good enough to turn a half-hearted vegetarian back from the dark side!
