The new Massey Ferguson logo.

Massey Ferguson has a new look for its iconic triple triangle logo, as well a completely new 'Born to Farm' brand identify for 2022.

An integral spring in the float arm of the Springarm ballcock deflects, rather than breaks, when nudged by livestock.

After walking away with a Fieldays Innovation Award back in June 2021, Springarm Products has now signed a sole marketing agreement with Dannevirke-based Metalform.

John Deere recently launched its JD 8R fully autonomous tractor at a trade show in Las Vegas.

Although this month's Consumer Electronics Show (CES) in Las Vegas is usually associated with the "geek brigade", global manufacturer John Deere chose it to launch new technology aimed at farmers and growers.

John Deere’s new 6R tractor range will extend to 14 models and power outputs from 110 to 250hp.

With the upcoming market year 2022 (MY22) only a few weeks away, John Deere has released details of changes to its 6R tractor range.

The new Case IH Optum AFS Connect range features a new cab, interior and connectivity package.

The latest Case IH Optum AFS Connect range features a new cab, interior and connectivity package designed to benefit both the operator and the owner.

Based on a 220- head dairy farm near Stratford, and with a good knowledge – gathered first-hand – of the region’s agriculture sector, Hey Harvesting is owned and operated by Andy and Rebecca Hey.

New Holland has launched the T7 Heavy Duty (HD) tractor with Precision Land Management Intelligence (PLM) to the New Zealand market.

German farm machinery manufacturer Horsch says it is at an advanced stage of developing its aptly named Robo autonomous planter.

While much of urban Australia has its chin on its chest because of Covid, out in the countryside the arrival of rain, decent crops and a government write-back allowance has put a smile back on many farmers and rural supply companies - not least machinery dealers.

As tractors get larger and front linkage kits become more common, many have started fitting underrun or collision protection systems.

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