Faking it
OPINION: Demand for red meat is booming, while it seems the heyday of plant-based protein is well past its 'best before' date.
OPINION: They say nothing is as good as the real thing - and this seems to be the case for fake meat company Beyond Meat.
Reports show it has become one of the most 'shorted' companies on the US stock market as investors fret over weaker-than-forecast sales and scepticism grows over the plant-based 'meat' boom.
Short sellers - who make money on share price falls - have piled into the stock.
Short positions on Beyond Meat shares have increased 40% since late October, when the California-based company issued a revenue warning.
The ballooning bets against Beyond Meat come amid rising uncertainty about the growth in plant-based meat: Data from the US and UK show that sales, which soared in 2020, flattened out in 2021.
Although US retailers' sales of plant-based meat grew 1.6% in December, numbers fell between March and November, taking total revenues for the year down 0.5%.
Safer Farms Regional Champions are putting Crush Protection Devices (CPDs) through their paces and sharing their first-hand experiences with other farmers.
New Zealand rural apparel brand Back Country is inviting Kiwis to part ways with tired, holey socks at Fieldays with a giant 'Sock Swap Fence' inspired by one of New Zealand's iconic rural roadside landmarks.
Federated Farmers says the Government's announcement of $79 million in funding for wilding pine control marks a major breakthrough.
A recent Beef + Lamb New Zealand quad safety field day, held along the rugged Whanganui river valley at Kakatahi, focused on identifying risks and taking appropriate actions to minimise unplanned accidents.
Healthy snacking company Rockit has announced Wang Yibo, one of China's most influential celebrities, as its new brand ambassador.
Rabobank has celebrated the tenth anniversary of its AgPathways Programme, with 23 farmers from Otago and Southland gathering for two-and-a-half days to learn new business management and planning skills.

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