increase font size
TRAX Equipment's UTV and ATV parts and accessories are designed and manufactured in New Zealand.
Known by most Kiwi farmers for UTV and ATV parts and accessories, TRAX Equipment's products are designed and manufactured in New Zealand.
Now well into its fourth decade, the company is less well known as the innovators of the life-saving ATV LifeGuard and QuadGuard. Still 100% owned and operated by the same Northland family, the company is rebranding with a new look to signal the bringing together of these three brands.
Back in the 1970s, founder Vernon Suckling started out by manufacturing farm related products from canvas and leather - such as truck covers and saddlery. As horses were replaced with machinery, the company switched its attention to the new farm 'horses', namely quads and UTVs.
This change of direction led to the 'Quad Pod', offering practicality, efficiency and comfort in those colder, wetter winter months. It has gone on to see more than 4,000 units sold in NZ, as well as thousands more overseas.
Over the years, product design and manufacturing has seen the arrival of useful accessories tailored for Kiwi farms such as gun racks, easy-to-use dirt bike carriers and windshields, and windscreen wipers.
One key development was a flexible roll bar for quads - the ATV Lifeguard or CPD (Crush Protection Device) - that mounts on the rear carrier of a quad bike. This provides space under an upturned vehicle in the event of a rollover - saving lives and preventing major injuries.
As that product evolved, development - driven by customer feedback for a lighter and more affordable system - led to the 2019 release of the one-piece, moulded plastic QuadGuard.
As ATVs started being replaced by UTVs or side-by-sides, TRAX adapted and developed to include a large selection of custom-made products. These include full cab, windscreen and roof options for quads and UTVs - all build locally in NZ.
The company has also become a New Zealand retailer for multiple international brands, stocking a wide range of imported accessories to provide the best possible safety solutions to customer requests.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
A landmark New Zealand trial has confirmed what many farmers have long suspected - that strategic spring nitrogen use not only boosts pasture growth but delivers measurable gains in lamb growth and ewe condition.
It was recently announced that former MP and Southland farmer Eric Roy has stepped down of New Zealand Pork after seven years. Leo Argent talks with Eric about his time at the organisation and what the future may hold.
It's critical that the horticulture sector works together as part of a goal to double the sector’s exports by 2035.
RaboResearch, the research arm of specialist agriculture industry banker Rabobank, sees positives for the Alliance Group in its proposed majority-stake sale to Ireland's Dawn Meats.
The ACT Party's call for a better deal on the Paris Agreement on climate change is being backed by farmer organisations.
A 50% tariff slapped by the US on goods from India last month has opened an opportunity for New Zealand wool carpets exports to North America.
OPINION: One particular bone the Hound has been gnawing on for years now is how the chattering classes want it…
OPINION: Our Aussie mates never miss a chance to put one over us, as seen in a recent op-ed by…
