Zespri Launches “Grown for Good” Global Brand Platform
Zespri has unveiled Grown for Good, a refreshed global brand platform, in an effort to reinforce the company's commitment to nutrition and creating value across the kiwifruit industry.
The deal, signed earlier this week, is a long-term partnership agreement between the Government and the Tauranga City, Western Bay of Plenty District and Bay of Plenty Regional Councils.
It's the second regional deal the Government has signed this year following on from one signed with Auckland last month.
'One of New Zealand's Economic Powerhouses'
Infrastructure Minister Chris Bishop describes the Western Bay of Plenty as "one of New Zealand's economic powerhouses".
"From kiwifruit and forestry exports to freight, logistics and manufacturing, the region helps drive growth and jobs right across the country," Bishop says.
He says the deal brings together the three councils and Government in a shared commitment to plan, invest and deliver together for the long-term benefit of the region and New Zealand.
"When Western Bay of Plenty does well, New Zealand does well," he says.
"The region is a critical export gateway for our primary sector, connecting growers, exporters and businesses to international markets through the Port of Tauranga and key freight corridors."
Infrastructure Investment Critical for Future Kiwifruit Growth
Zespri chief executive Jason Te Brake says the region is critical to Zespri and the wider kiwifruit industry, with approximately 80% of New Zealand's kiwifruit grown in the region and over 95% of it exported through the Port of Tauranga.
"We are already seeing infrastructure constraints, and without action they will worsen as the industry grows," Te Brake says.
"This plan provides greater confidence that bottlenecks will be addressed and gives the industry more certainty to invest to meet future demand, while continuing to deliver value back to growers and the communities they support.”
He says the deal will also play an important role in supporting workers in the industry, including RSE workers, who are a critical part of the seasonal workforce.
“Access to housing and social infrastructure is essential to attracting and retaining the workers the industry and region need. A clear, coordinated plan helps ensure the Western Bay remains an attractive place to live and work."
Port of Tauranga Connectivity A Priority
Te Brake says that improving connectivity to the Port of Tauranga and its extension is a critical priority for the industry, one the industry hopes to see agreed as soon as possible.
"We acknowledge the Government, Tauranga City Council, Western Bay of Plenty Council and Environment Bay of Plenty and mana whenua as well as Priority One and members of the business community who have been involved in today’s announcement.”
