Southland Farmers Named 2026 Sustainable Farming Ambassadors
Michelle and Tony Roberts didn't inherit the farming business they have today. They’ve built it from the ground up.
The pair were recognised for transforming their farm into a high-efficiency, technology-driven operation that delivers strong production alongside environmental and community outcomes.
Nine years after purchasing the property, the Watsons have developed the 123ha (112ha effective) grazing platform and 150ha runoff into a highly productive dairy and beef system.
Drawing on their backgrounds as veterinarians, they have applied deep expertise in animal health, genetics and welfare to build a herd that performs efficiently and consistently.
Judges praised the Watsons’ outstanding farming performance and use of innovation.
“Exceptional animal health and performance across both the dairy and beef herds,” they said.
They also highlighted the role of technology in driving results.
“Technology adoption, use and analysis is central to driving farm efficiency.”
A key feature of the system is the use of virtual fencing technology, which informs grazing rotation and pasture utilisation while reducing labour and supporting animal wellbeing. This has helped significantly lift pasture harvest and overall productivity.
The Watsons’ commitment to continuous improvement has seen pasture production increase from seven to eight tonne/ha to around 10.5tonne/ha, while also reducing nitrogen use and improving overall environmental performance.
“Adopting regenerative practices has significantly increased pasture grown and harvested,” the judges said.
Environmental stewardship is a central focus of the business. Investments in effluent management systems, wetland restoration and tidal habitat protection are helping improve water quality and biodiversity, including habitat for the endangered Bittern.
For the Watson family, the farm represents far more than a business. “Our farm has become a spiritual home for our family. It’s where our boys have grown up, developed skills and built a deep connection to the land.”
They say the journey has been one of constant learning and growth. “We love the journey of improvement - always looking at how we can do better and continue to develop both our business and our stewardship of the land.”
Strong community connections are also a defining feature, with the Watsons actively involved in local schools, conservation groups and industry initiatives, regularly hosting field days and sharing knowledge.
