Removal of ag subsidies pleasing – trade expert
The fact that the World Trade Organisation Ministerial Conference reached some agreement in Nairobi was both pleasing and relieving.
While there was little good news in these results for daily newspapers, rural papers surveyed by Nielsen bucked the trend and tallied good readership growth.
Rural News enjoyed the biggest bump up, climbing from 180,000 to 195,000 readers, followed by Dairy News’ climb from 59,000 to 72,000.
Over the last decade, each time the Nielsen print readership and ABC circulation results are released, the major publications’ readership takes a dive from their perch in the previous quarter and year. And the latest results show this trend continuing – but not for the rural publications.
There were year-on-year dips in readership for four of the five daily papers, with only the Waikato Times registering an increase in readership.
The dips in circulation were widespread: the Herald went from 149,000 to 144,000, Dominion Post from 73,000 to 70,000, Waikato Times from 33,000 to 28,000, The Press from 71,000 to 65,000, and Otago Daily Times from 71,000 to 65,000.
