Tuesday, 18 November 2014 00:00

Rural News bucks the trend

Written by 
Rural News Rural News

READERS ARE deserting mainstream newspapers but not rural publications, according to the latest Nielsen print readership results.

 While there was little good news in these results for daily newspapers, rural papers surveyed by Nielsen bucked the trend and tallied good readership growth.

Rural News enjoyed the biggest bump up, climbing from 180,000 to 195,000 readers, followed by Dairy News’ climb from 59,000 to 72,000.

Over the last decade, each time the Nielsen print readership and ABC circulation results are released, the major publications’ readership takes a dive from their perch in the previous quarter and year. And the latest results show this trend continuing – but not for the rural publications.        

There were year-on-year dips in readership for four of the five daily papers, with only the Waikato Times registering an increase in readership.

The dips in circulation were widespread: the Herald went from 149,000 to 144,000, Dominion Post from 73,000 to 70,000, Waikato Times from 33,000 to 28,000, The Press from 71,000 to 65,000, and Otago Daily Times from 71,000 to 65,000.

More like this

Mocktails and menopause

For those rural women who feel menopause might be getting the best of them, a series of events is heading to the Waikato that could help.

Featured

ACT Proposes ‘Open Seat Rule’ for Rural School Buses

ACT MP and Minister for Biosecurity Andrew Hoggard says he's hearing a common story about school buses, with empty seats, driving past pick-up points, while a parent follows behind in a farm ute, burning fuel and taking up time to get their children to school.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Half A Brain

OPINION: When Donald Trump returned to the White House, many people with half a brain could see the results for…

Inconvenient Truths

OPINION: Media trust has tanked because of what media's more woke members do and say.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter