Wednesday, 04 May 2022 12:00

Milk move turns sour

Written by  Milking It

Greek yoghurt maker Chobani is pulling out of its ultra-filtered milk business just three months after it's launch.

"We have come to the tough conclusion that it does not make sense for Chobani to be in the Dairy Milk business at this time," the company said.

The milk was among the latest products introduced by Chobani as it moves beyong its signature Greek yoghurt to grow sales and evolve into a total food company.

After several years of introducing new products to the market under the Chobani name, the company is making what so far is an unusual move - pulling a high-profile offering it only recently launched.

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