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In a classic case of promising big and delivering little, lab-grown 'meat' startup, Upside Foods, formerly Memphis Meats, has lost two key employees in recent weeks - co-founder Nicholas Genovese and vice president KC Carswell - as skepticism about the business model grows.
This is a company whose investors include billionaires Bill Gates and Richard Branson and raised $200 million in 2016 on the promise of delivering lab-grown meat by 2021. It is still awaiting US regulatory approval.
Milking It suspects the hype around lab-grown protein may prove to have been a lot of hot air!
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