Wednesday, 18 February 2026 12:25

Fantasy in the paddock

Written by Milking It

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OPINION: A dairy version of fantasy football has been launched.

The game lets players draft real cows, score points from farm and milking shed data, and compete for a $20,000 top prize.

Created for Meadow Fresh, just like fantasy football, which relies on real athlete stats, Fantasy Herd draws on actual milking outputs and behavioural data collected from the herd at Nottingham Dairy Farm in North Otago, New Zealand. Players will be able to select their own line ups, drafting real cows, each wearing a solar-powered smart collar from New Zealand’s agtech company Halter.

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