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Case IH’s new Puma series tractor has earned a Red Dot Product Design award.
While equipment sales teams bask in the glory when they sell a product, they often forget the designers and engineers who bring that product from an idea to production.
Case IH has been recognised on the international design stage, with its new Puma series tractor earning a Red Dot Product Design Award, described as one of the world’s most respected acknowledgements for outstanding design.
Judged by an independent jury of international design experts, the Red Dot Product Design Award is presented to products that excel in aesthetic appeal, functionality and innovation, recognising the new Puma series tractor as delivering practical, operator-driven design.
Unveiled at Agritechnica in November 2025, the new Puma series tractor combines bold family styling with a significantly enhanced cab environment designed to support long working days. Key improvements include easier access, revised interior styling, increased storage and upgraded in-cab displays, each developed to enhance operator comfort and everyday ease of use.
Externally, a redesigned hood and lighting package improve forward visibility, while new LED fender taillights integrate safety with a distinctive visual signature. In the paddock, a clever design has achieved a tighter turning radius to improve manoeuvrability, while integrated technology enhances ease of operation, including the Pro 1200 display, seamless connectivity with Case IH FieldOps, ISOBUS compatibility for intuitive implement control and Tractor Implement Management (TIM) compatibility.
The Red Dot judges were particularly impressed with how these key features are unified by the latest evolution of Case IH family styling, mirroring the clear design language introduced across the complete Case IH tractor portfolio, with consistent hood architecture and lighting layouts, developed by the in-house Case IH industrial design team based at the CNH Design Centre in Oak Brook, Illinois, USA.
Eric Jacobsthal, CNH, Industrial Design operations manager says the new Puma tractor shows how strong, confident design can also make a real difference in comfort, visibility and ease of use.
“This Red Dot award is a recognition of how our design and engineering teams continue to work together to deliver tractors that customers are proud to own and enjoy operating every day.”
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