110,000 visitors!
OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.
Remember that Meadow Fresh commercial where a little girl rides her bike to buy a gallon of milk from the local dairy?
Well, that advert has been banned from television for "condoning an illegal practice" by showing a girl riding her bike on the footpath.
A viewer, who first saw the commercial in September last year, lodged a complaint with the Advertising Standards Authority (ASA) out of concern that the footage would encourage children to illegally ride their bike on the footpath.
Under the Land Transport (Road User) Rules, cycling on a footpath is illegal unless it is for the purpose of delivering mail or newspapers, or if the bike has a wheel diameter under 355mm, which applies to toddlers' bikes and tricylcles.
Meadow Fresh says it stands by the advert but won't be running it on TV now.
OPINION: Ministry for Primary Industries' situation outlook for primary industries report (SOPI) makes impressive reading.
Sheep and beef farmers Matt and Kristin Churchward say using artificial intelligence (AI) to spread fertiliser on their sprawling 630ha farm is a game changer for their business.
Commercial fruit and vegetable growers are being encouraged to cast their votes in the Horticulture New Zealand (HortNZ) board directors' election.
A unique discovery by a Palmerston North science company, Biolumic, looks set to revolutionise the value and potential of ryegrass and the secret is the application of ultraviolet (UV) light.
A New Zealand company is redefining the global collagen game by turning New Zealand sheepskin into a world-class health product.
With further extreme weather on the way, ANZ Bank is encouraging farmers and business owners impacted by the recent extreme weather and flooding to seek support if they need it.
OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.
OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.