'Grand Alliance' growing grass-fed beef exports to China
Alliance Group and Grand Farm have signed a strategic co-operation agreement with a focus on delivering more premium New Zealand grass-fed beef to Chinese consumers.
Chinese demand for beef, which used to be called 'millionaire's meat', has grown fourfold since 2000, putting beef prices there among the most expensive in the world. Hence Elders' decision to fly the cows and milk the fresh beef market for all it's worth.
Crated and loaded onto the main deck of a Boeing 747 cargo plane by hydraulic lift, the 150 beasts this month were on Australia's first live flight to central China. Destination: the abattoir.
