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Australia's 'Coon Cheese' has been renamed after critics called the brand name racist.
Saputo Dairy Australia says, from July, the dairy products will be known as Cheer Cheese.
The change follows a 'careful and diligent' review to ensure the brand is "aligning with current attitudes and perspectives", the Canadian-owned company says.
It was originally named 'Coon' after American cheese pioneer Edward William Coon, who died in 1934, ABC reports. The brand name is also a racial slur for people with dark skin.
Saputo says the new name was chosen because it relects happiness.
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It's out with Coon branded cheese and in with Cheer.
OPINION: This guy deserves a medal!
OPINION: Microbes fished from the stomachs of cows can gobble up certain kinds of plastic, including the polythylene terephthalate (PET)…
