Data in the hands of the farmer

The company has released its application programming interface (API), a software intermediary designed for farmers to build and control their Trev data, enabling customers to automate data sharing within their own systems or to give permission for data to be shared with approved industry data partners. The company says its customers have always built their own datasets, extracting insights directly from the Trev platform. This new API means farmers can now automatically transfer data to other platforsm and services internally and externally, reducing their data burden.

Data can be taken directly from Trev's platform and plugged into a farm's own internal systems and processes.

Or should a customer choose, the company has the ability to send 'farmer permissioned' data to approved industry partner integrations.

Trev chief executive Scott Townshend says API certainly aren't new to the ag sector, however, he believes this is the first time that New Zealand farmers will have the ability to transfer a wide breadth of operational data that they genuinely own and control themselves.

As New Zealand's agritech industry has evolved, so too has the farming sector's ability to record information, with data available in a lot of different places.

As such, putting the farmer first and reducing data burden are important KPIs for the agritech industry, says Townshend.

"By enabling farmers to automatically share their validated, accurate records we are able to reduce the data burden and begin to create and interpret insights that are meaningful and valuable to a farming business.

"We did this firstly with our bespoke integration with Figured, and we're now offering the service for Trev customers to use within their own systems and other Trev data partners in the future."