increase font size
Until end of 2025, Continental will fulfill all contractual delivery obligations towards its agricultural customers.
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
In 2024, Continental generated sales of €39.7 billion and currently employs around 190,000 people in 55 countries and markets.
While well-established in the rural sector for many decades, the company has announced that it will focus its commercial specialty business on material handling, earthmoving and port operations, but will discontinue production of its agricultural tyre business by the end of 2025.
Following a comprehensive business review that established the market for agricultural tyres had undergone strong disruptions in recent years. Continental’s ambition is no longer compatible with the increasing commoditisation of the market.
The decision will largely affect employees located at its plant in Lousado, Portugal.
Until end of 2025, Continental will fulfill all contractual delivery obligations towards its agricultural customers, namely with its tire lines TractorMaster, Tractor70, Tractor85, CombineMaster and CompactMaster. The successful Multi-Purpose Tires lines will continue as part of Continental’s Commercial Specialty Tires Business.
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
Engaging, thought provoking speakers, relevant seminars and relatable topics alongside innovative produces and services are the order of the day at the 2026 East Coast Farming Expo.
Farm supplies trader Ruralco has recovered from two consecutive years of losses to post a $1.25 million profit for the 2025 financial year.
Naki Honey, a New Zealand manuka apiary company, has crafted what is believed to be the world's most expensive honey.
OPINION: Wool farmers believe the future of strong wool still holds promise.
Applications are open for Horticulture New Zealand's (HortNZ) 2026 scholarship programme, with 20 funding opportunities available.
OPINION: Farmers are being asked to celebrate a target that changes nothing for the climate, wastes taxpayer money, and ignores real science.
OPINION: Microplastics are turning up just about everywhere in the global food supply, including in fish, cups of tea, and…
OPINION: At a time when dairy prices are at record highs, no one was expecting the world's second largest dairy…
