Friday, 16 May 2025 10:55

Case IH partners with Meet the Need

Written by  Staff Reporters
Zellara Holden, general manager of Meet the Need and Andrew Giltrap, managing director Giltrap Agrizone. Zellara Holden, general manager of Meet the Need and Andrew Giltrap, managing director Giltrap Agrizone.

Tractor manufacturer and distributor Case IH has announced a new partnership with Meet the Need, the grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

As part of the new initiative, $50 from the sale of every new Case IH tractor in New Zealand will be donated to Meet the Need, helping provide meals to families in need through local food banks and community groups.

Founded and led by farmers, for communities, Meet the Need offers a practical way for the primary sector to give back, by donating livestock, milk, or funds to deliver nutritious, protein-rich meals where they are needed most. Since launching in 2020, Meet the Need has already provided over 2.3 million meals to more than 130 food banks and community groups nationwide. Meet the Need general manager Zellara Holden says the partnership highlights a shared commitment to community support and helping those in need.

“Case IH is a brand we are proud to be associated with,” Zellara said. “This sponsorship directly supports our mission of getting quality food onto Kiwi tables. When businesses like Case IH stand behind us, it helps create real, lasting change. Together, we can help build a better tomorrow for families across Aotearoa.”

Case IH business director – agriculture ANZ, Aaron Bett, said the partnership was a natural extension of the brand’s longstanding commitment to rural New Zealand.

“As a brand deeply rooted in New Zealand’s rural communities, we believe in showing up for the people who support us,” Aaron said. “Farmers are already doing so much to support their communities, and this is one more way we can stand alongside them, by supporting a practical, farmer-led solution that’s making a real difference.”

With the partnership now underway, every new Case IH tractor sold in New Zealand will help nourish a Kiwi family.

More like this

Cropsy's cutting-edge AI on the vineyard

A New Zealand startup is providing growers with vital information for daily operations and long-term vineyard management, using a unique and scalable AI vine scanner that gives a vine-specific view of disease, pruning, land productivity and yields. Forty Cropsy systems have been deployed throughout New Zealand, the United States and France, with more than 20 million vine scans conducted in the past 12 months.

Featured

Brendan Attrill scoops national award for sustainable farming

Brendan Attrill of Caiseal Trust in Taranaki has been announced as the 2025 National Ambassador for Sustainable Farming and Growing and recipient of the Gordon Stephenson Trophy at the National Sustainability Showcase at in Wellington this evening.

National

Machinery & Products

Farming smarter with technology

The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry…

RainWave set to cause a splash

Traditional spreading via tankers or umbilical systems have typically discharged effluent onto splash-plates, resulting in small droplet sizes, which in…

» Latest Print Issues Online

Milking It

Misguided campaign

OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is…

Fieldays goes urban

OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter