Friday, 16 May 2025 10:55

Case IH partners with Meet the Need

Written by  Staff Reporters
Zellara Holden, general manager of Meet the Need and Andrew Giltrap, managing director Giltrap Agrizone. Zellara Holden, general manager of Meet the Need and Andrew Giltrap, managing director Giltrap Agrizone.

Tractor manufacturer and distributor Case IH has announced a new partnership with Meet the Need, the grassroots, farmer-led charity working to tackle food insecurity across New Zealand one meal at a time.

As part of the new initiative, $50 from the sale of every new Case IH tractor in New Zealand will be donated to Meet the Need, helping provide meals to families in need through local food banks and community groups.

Founded and led by farmers, for communities, Meet the Need offers a practical way for the primary sector to give back, by donating livestock, milk, or funds to deliver nutritious, protein-rich meals where they are needed most. Since launching in 2020, Meet the Need has already provided over 2.3 million meals to more than 130 food banks and community groups nationwide. Meet the Need general manager Zellara Holden says the partnership highlights a shared commitment to community support and helping those in need.

“Case IH is a brand we are proud to be associated with,” Zellara said. “This sponsorship directly supports our mission of getting quality food onto Kiwi tables. When businesses like Case IH stand behind us, it helps create real, lasting change. Together, we can help build a better tomorrow for families across Aotearoa.”

Case IH business director – agriculture ANZ, Aaron Bett, said the partnership was a natural extension of the brand’s longstanding commitment to rural New Zealand.

“As a brand deeply rooted in New Zealand’s rural communities, we believe in showing up for the people who support us,” Aaron said. “Farmers are already doing so much to support their communities, and this is one more way we can stand alongside them, by supporting a practical, farmer-led solution that’s making a real difference.”

With the partnership now underway, every new Case IH tractor sold in New Zealand will help nourish a Kiwi family.

More like this

Case IH unveils Optum for CTF practices

Case IH has unveiled a new 3-metre centre set-up for the the Optum tractor range, designed to meet the needs of growers operating under Controlled Traffic Farming (CTF) practices.

Featured

Carrfields invests in new Ashburton R&D hub

The Ashburton-based Carrfields Group continues to show commitment to future growth and in the agricultural sector with its latest investment, the recently acquired 'Spring Farm' adjacent to State Highway 1, Winslow, just south of Ashburton.

Elite sheep dogs to go head-to-head at Ashburton A&P Show

A major feature of the Ashburton A&P Show, to be held on October 31 and November 1, will be the annual trans-Tasman Sheep Dog Trial test match, with the best heading dogs from both sides of the Tasman going head-to-head in two teams of four.

National

Machinery & Products

New pick-up for Reiter R10 merger

Building on experience gained during 10 years of making mergers/ windrowers, Austrian company Reiter has announced the secondgeneration pick-up on…

Krone EasyCut B1250 fold

In 2024, German manufacturer Krone introduced the F400 Fold, a 4m wide disc front mower, featuring end modules that hinge…

» Latest Print Issues Online

Milking It

Microplastics problem

OPINION: Microplastics are turning up just about everywhere in the global food supply, including in fish, cups of tea, and…

Job cuts

OPINION: At a time when dairy prices are at record highs, no one was expecting the world's second largest dairy…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter