Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
The Canterbury agribusiness consultant and farmer was elected to the board in 2017 and steps down at the co-op's annual meeting this week.
According to Macfarlane, Fonterra must continue to perform exceptionally to retain the trust of farmer shareholders and be resilient as a global trader.
Speaking to Dairy News, Macfarlane says "some significant" reset done by Fonterra in the last eight years are showing results. The co-op has shifted focus from global operations to New Zealand. Farms owned in China were sold and the co-op pulled out of Chile where it has a consumer business. Over the years, Fonterra's debt level has shrunk with earnings on the up.
"We've reset the platform to put Fonterra in a good position to deliver. The ship is sailing well in the right direction," says Macfarlane.
And Macfarlane puts the turnaround down to the leadership shown by chief executive Miles Hurrell since his appointment in 2018.
Hurrell was tapped by the board, then chaired by John Monaghan, to take over as interim chief executive following the decision by the late Theo Spierings to step down. He was confirmed in the post in March 2019. With Fonterra reporting a financial loss in 2018, Macfarlane says Hurrell took over at "a very difficult time".
Read More:
- Fonterra shaves 50c off forecast milk price
- Fonterra directors set for pay rise pending AGM approval
- Winston Peters slams Fonterra's sale to Lactalis as "utter madness"
"It was a good call by then chair John Monaghan to have confidence in Miles for the job. And he has built a very good set of people below him."
Macfarlane believes performance will be key to Fonterra's future success. As a co-op, Fonterra must perform better than other companies to maintain the confidence of its shareholders.
"Because if we don't, our shareholders will drift away," he adds.
"As shareholders, they expect the return on their capital to be higher than the cost of capital, otherwise they will redeploy that capital.
"The value proposition being in a co-op has to be very clear and very clearly articulated to them."
Macfarlane says the divestment of its global consumer and related businesses means more capital investment into NZ operations. This would help lift earnings and boost the milk price and shareholder returns.
His message to Fonterra shareholders is to have confidence in the co-op and its future but be ready for challenges.
"Don't expect everything to go in a straight line," he says.
He also urged shareholders to take a long-term view and not just focus on the next two to three years.
Macfarlane will be farewelled by the board and management in Christchurch where the co-op's annual meeting will be held on Thursday.
He says leaving the Fonterra board will take a big chunk out of his life. However, he has no plans to slow down.
"There's still lot I can do in the agriculture space and spend more time with my family."
He is a director of meat company ANZCO, chairs the SFFF Plantain Project and Edgewater Hotel Lake Wanaka boards and is a member of the International Farm Management Association (IFMA). He has served as a director of Ngai Tahu Farming Limited and AgResearch and is past chair of Deer Industry New Zealanad and served on the council of Lincoln University for 12 years.
