Tuesday, 28 June 2016 13:55

Farming sector supermarket ‘even has aisles’ – Nation

Written by  Peter Burke
Fieldays chief executive Peter Nation. Fieldays chief executive Peter Nation.

Farmer support agencies did their best to encourage dairy farmers to come to National Fieldays despite the sector's downturn, says chief executive Peter Nation.

Farmers needed to take time out from their day-to-day demands and worries and get to Kiwi farming's supermarket. "It's even got aisles," he quipped.

"You don't want to sit too long in the place that's causing you stress. So the idea was to get them off-farm.

"Fieldays has lots of seminars that provide farmers with new information and stories to help them start thinking positively.

"It's also a time for them to come and talk to people and feel the big support mechanism behind them.

"It pleases me that the exhibitors and suppliers keep investing here. Farmers should be buoyed by people continually putting investment in behind them," Nation says.

A big part of National Fieldays unseen by most is that many people come to socialise. During his days as a farmer he did this, he says.

"I've pulled myself out of bed in Taranaki at 3am and driven to Fieldays and had breakfast – sandwiches and a Thermos of tea – out of the boot of the car and met our friends from Bay of Plenty. Today you see people doing just what we did," he says.

The social culture of Fieldays is important to farming families: it's their chance to meet friends and suppliers and build new relationships. This has always happened, even in tough times.

And even in tough times exhibitors keep on at Fieldays and while they may downplay the nature of their site they realise how important it is to keep faith with their customers.

"You don't want to be a fair weather friend; you need to show your support of the industry especially if you are a big brand. Farmers expect their suppliers to be here and it would be considered rude if they weren't here."

More like this

The good, the bank and the ugly

OPINION: The news that most banks are pulling back or taking a more cautious approach to lending to the rural sector should come as no surprise.

Fantasy meets reality — Editorial

With another National Fieldays done and dusted for the year it is an opportune time to reflect on the current state of New Zealand’s primary sector.

Irish connection at Fieldays

Ireland's Minister for Business, Enterprise and Innovation, Heather Humphreys, led a contingent of Irish businesses to the Fieldays last week.

CRIs standing tall at Fieldays

AgResearch and three other Crown Research Institute collaborators have won the overall Supreme Site Award for Best Stand at National Fieldays.

Rosie rocks Mystery Creek

The painted rock hide-and-seek craze that has taken the world by storm over the past couple of years has popped up at National Fieldays.

» The RNG Weather Report



Proper training beats learning on the hoof

New Zealand's first professional dairy cow hoof trimmer has fulfilled a long-held dream, setting up a training institute to bring internationally recognised standards of hoofcare to the industry.

FE researchers aim to raise awareness

Facial eczema in dairy cattle can cause significant production losses without visible symptoms, says a new group formed to raise awareness of the disease.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

» Connect with Dairy News