Tuesday, 28 June 2016 13:55

Farming sector supermarket ‘even has aisles’ – Nation

Written by  Peter Burke
Fieldays chief executive Peter Nation. Fieldays chief executive Peter Nation.

Farmer support agencies did their best to encourage dairy farmers to come to National Fieldays despite the sector's downturn, says chief executive Peter Nation.

Farmers needed to take time out from their day-to-day demands and worries and get to Kiwi farming's supermarket. "It's even got aisles," he quipped.

"You don't want to sit too long in the place that's causing you stress. So the idea was to get them off-farm.

"Fieldays has lots of seminars that provide farmers with new information and stories to help them start thinking positively.

"It's also a time for them to come and talk to people and feel the big support mechanism behind them.

"It pleases me that the exhibitors and suppliers keep investing here. Farmers should be buoyed by people continually putting investment in behind them," Nation says.

A big part of National Fieldays unseen by most is that many people come to socialise. During his days as a farmer he did this, he says.

"I've pulled myself out of bed in Taranaki at 3am and driven to Fieldays and had breakfast – sandwiches and a Thermos of tea – out of the boot of the car and met our friends from Bay of Plenty. Today you see people doing just what we did," he says.

The social culture of Fieldays is important to farming families: it's their chance to meet friends and suppliers and build new relationships. This has always happened, even in tough times.

And even in tough times exhibitors keep on at Fieldays and while they may downplay the nature of their site they realise how important it is to keep faith with their customers.

"You don't want to be a fair weather friend; you need to show your support of the industry especially if you are a big brand. Farmers expect their suppliers to be here and it would be considered rude if they weren't here."

More like this

Fieldays reputation takes a battering

Since COVID-19 sent the country into lockdown, Fieldays has tried to re-group, but amid disquiet about its reluctance to refund deposits to cash-strapped agribusinesses, questions are being asked about its future.

Do the right thing!

The Hound is picking up a lot of negative feedback around the traps about the arrogant stance of National Fieldays organisers.

COVID-19: Fieldays fudges over refunds

While the wider agricultural sector comes to grips with the uncertainty of COVID-19, one prominent organisation is hanging onto its customers’ money for an event it is unlikely to deliver.

Featured

Parker dropped the EU FTA ball – Nats

Don’t blame the European Union for its “unacceptable” offer to NZ agriculture in current FTA negotiations, blame David Parker, says National's trade spokesman.

 

Grief over grain drain

A whole generation of farmers don’t seem to know about the advantages of feeding NZ-grown grain to livestock, claims Jeremy Talbot.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Caught out?

Was Fonterra caught napping in Australia?

Celebrity welfare

Wannabe kiwi James Cameron is back in the country, under a special visa, to continue filming his movie during the…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter