The days of poor returns and results by rural services company PGG Wrightson (PGW) are over - for now.
PGG Wrightson Southern South Island dairy livestock manager Mark Cuttance claims he is overseeing New Zealand's first online dairy herd sale this week.
Winton farmers Simon and Liz Harnett's cow herd, which Cuttance says ranks in Southland's top 2%, goes under the hammer on December 9.
"This is the first time PGG Wrightson has sold a dairy herd online," Cuttance says.
"Usually when you sell a herd, prospective buyers are the people you already know.
"This is an excellent herd, particularly well suited to this ground breaking selling format," says Cuttance.