Thursday, 17 October 2019 10:46

Dairy Whip cream can has a new look

Written by  Staff Reporters
The new look of the famous can of Tatua’s Dairy Whip cream. The new look of the famous can of Tatua’s Dairy Whip cream.

The famous can of Tatua’s Dairy Whip cream in Tatuanui has had a makeover.

The iconic 12m high can which provides a must-stop photo opportunity for passers-by in the Waikato now reflects the product’s new design.

The can is actually a giant stainless-steel silo and is a focal point for the small Waikato settlement of Tatuanui, just outside of Morrinsville. It was first branded as a Dairy Whip can in 2013 and sits proudly outside the Tatua Cooperative Dairy Company’s factory gates. 

“It’s become quite iconic in the Waikato and it’s not far behind the L&P bottle in terms of visual recognition and interest. People stop and take photographs of it all the time,” says Susanne Rolfe, Tatua’s general manager of marketing and sales.

But locals and tourists will now need to take an updated photograph as the can’s ‘look’ has been totally refreshed to reflect the new Dairy Whip design released to supermarket shelves last month.

“It’s the same delicious product that everyone loves with a fresh new look.” Rolfe says. 

“Tatua Dairy Whip is a long-time Kiwi family favourite and with its new modern can design and delicious new imagery, it now looks even better on refrigerator shelves.”

“It’s great to have the new-look cans on supermarket shelves and in food service outlets and the feedback so far has been terrific.”

The new Dairy Whip designs are the final stage of a Tatua’s packaging refresh. Earlier this year Tatua launched a range of resealable pouches for its specialty creams including mascarpone, crème fraiche, sour cream and cooking cream.  

More like this

» The RNG Weather Report


Soil moisture: no more looking over the fence

Farm manager Bryan Mitchell describes as brilliant the SCADAfarm systems that allow him to remotely monitor and manage the irrigation of his 300ha of leased grazing land near Kirwee.


Separation gives constant result

Effluent separation offers a number of unique advantages, and opportunities that other systems don’t offer, says farm equipment manufacturer Rakaia Engineering Ltd (REL) Group.

Cultivating the right way

Cultivation of paddocks is common on farms at this time of year. It’s also a time when local storms may occur, adding substantial risk to an important farming practice.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Angry as usual

The usual culprits are angry at hearing last week that the Government and the agri sector will work together to…

Vladimir the dairy farmer

Russian President Vladimir Putin is a master tactician in taking advantage of international conflicts.

» Connect with Dairy News