Stephen Allen to Step Down as Tatua Chair After 23 Years
Tatua chair Stephen Allen says he leaves the co-op with a deep sense of gratitude for the people who have contributed to its success.
The iconic 12m high can which provides a must-stop photo opportunity for passers-by in the Waikato now reflects the product’s new design.
The can is actually a giant stainless-steel silo and is a focal point for the small Waikato settlement of Tatuanui, just outside of Morrinsville. It was first branded as a Dairy Whip can in 2013 and sits proudly outside the Tatua Cooperative Dairy Company’s factory gates.
“It’s become quite iconic in the Waikato and it’s not far behind the L&P bottle in terms of visual recognition and interest. People stop and take photographs of it all the time,” says Susanne Rolfe, Tatua’s general manager of marketing and sales.
But locals and tourists will now need to take an updated photograph as the can’s ‘look’ has been totally refreshed to reflect the new Dairy Whip design released to supermarket shelves last month.
“It’s the same delicious product that everyone loves with a fresh new look.” Rolfe says.
“Tatua Dairy Whip is a long-time Kiwi family favourite and with its new modern can design and delicious new imagery, it now looks even better on refrigerator shelves.”
“It’s great to have the new-look cans on supermarket shelves and in food service outlets and the feedback so far has been terrific.”
The new Dairy Whip designs are the final stage of a Tatua’s packaging refresh. Earlier this year Tatua launched a range of resealable pouches for its specialty creams including mascarpone, crème fraiche, sour cream and cooking cream.
