Thursday, 15 April 2021 09:55

Buzz building around sale - organiser

Written by  Staff Reporters
Dean Malcolm, Bluechip Marketing, is surprised by the interest among young people. Dean Malcolm, Bluechip Marketing, is surprised by the interest among young people.

The energy building among the industry's young people in the lead-up to the autumn harvest sale has already proven to sale organisers that they did the right thing by instigating it.

Up to 60 live lots and embryos will sell in an evening sale run by Dean Malcolm, Bluechip Marketing and his team at the Cambridge Raceway on April 22. The Australian cowman/cattle photographer - who has settled in New Zealand - is a former co-owner of Australia's well-regarded Bluechip Genetics.

His decision to make New Zealand his home came at a time when marketing and cattle photography work - usually sourced by Kiwi breeders out of Australia - would have been shut down with Covid-19.

Bluechip Genetics was premier breeder at International Dairy Week in Australia nine out of ten years, during which time it led the way in sale marketing and averages - with prices peaking at A$101,000 for a three-month-old calf.

"There has been so much support [for the sale], that it's been energising at all levels," says Malcolm. "What's really struck me is the excitement among the young people who want to be there, and who want to be involved. it's great for New Zealand's future.

"We've deliberately planned for it to be held in the school holidays, and we have a lot of youth coming to help. I think the interest is coming because this is new, it's different, it's all the breeds, and it's catering for everyone interested in genetics, or making money from genetics."

He says it is no accident there is no high Breeding Worth (BW) cattle listed in the catalogue. Malcolm says BW is a New Zealand index which - unlike genomics - is not recognised internationally. It makes it a limited yardstick from his perspective.

"I'm not saying BW is wrong. It's just not our market. And, when we talk about type, we're talking about functional type, and that's what the world wants. We want a beautiful, functional dairy cow which will last for a long time.

"And, there is no shame in getting up and milking beautiful cows."

He says the focus for the autumn harvest sale has been on cow families, high profile international sires, and performance.

There are two online selling mediums involved - Australia's Elite Livestock Auctions [] - and NZ Farmers Livestock [ - click on 'live auction'].

More like this

Record audience at bull sale

A record number of farmers took part in the largest service bull sale in New Zealand – many from the comfort of their own homes.

Healthy spring farm market

FARM SALES WERE up 47.3% (133 farms) for the three months ending November 2013, compared to the same period in the previous year, says the Real Estate Institute of New Zealand (REINZ).

Farm sales up by 23%

Farms sales were up by 23% in the three months to the end of July 2013, compared to the same three months last year.


Farm consultant bags award

Sam Vivian-Greer, a farm consultant at BakerAg in Wairarapa, has been named the winner of the 2021 New Zealand Zanda…

Bumper price rises cemented

With just one more Global Dairy Trade (GDT) auction left for the 2020-21 season, bumper dairy price gains recorded in…

Industry backs recycling scheme

An on-farm plastic recycling initiative, Plasback, seems to be gaining momentum as the agricultural industry moves to reduce its environmental…

Machinery & Products

Let there be light

With shortening days meaning the need for good lighting is even more important out on the farm, it might be…

Honda to quit Oz ATV market

Confirming a move signalled over a year ago, in response to a directive by the Australian federal government that all…

Pasture management made easy

Those looking to use direct seeding to repair grass paddocks or plant catch crops might want to take a closer…

Shift fuel easily

Designed to fit wide-bodied utes with familiar names like Ranger, Hilux, BT-50, Triton, Navara, Dmax and Amarok, Silvan's new diesel…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Less-gassy bulls

There may soon be another tool available to cut your climate footprint - select less-gassy bulls out of a catalogue.

Rock and a hard place

OPINION: Appease the Chinese and protect your export trade, like dairy products, or infuriate them and face sanctions.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter