AGCO and TAFE resolve long-running dispute over Massey Ferguson brand rights
The drawn out separation of global giant AGCO and its Indian partner TAFE seems to be ending.
Industry leading technology will be plentiful on the AGCO site at Fieldays, says New Zealand manager Peter Scott.
“Our focus this year is on industry leading technology with our Fendt, Massey Ferguson and Valtra brands, showing AGCO’s investment and commitment, particularly in the technology space.”
The Fendt 1000 series tractor occupies a new segment with its power output, and ingeniously combines compact design, high manoeuvrability and visibility with cutting edge technology and cabin comfort, Scott says.
The Fendt 1000 series, with power up to 500hp, suits many different applications such as seeding, pulling a chaser bin, spraying and baling, which until recently may have required farmers to own several tractors that “can spend a lot of time in the shed,” says Donny Cloney, product manager for Fendt.
Also on the site will be the new Massey Ferguson 8700 S with its improved power, comfort, usability, efficiency and reliability.
“The new MF 8700 S exemplifies our pragmatic approach to developing the highest levels of technology which are easy to use, while delivering tangible benefits and high performance to owners and operators alike,” says John Horan, product manager for Massey Ferguson.
The Valtra N and T Series will show the Valtra SmartTouch which has raised usability to new levels, making it even more intuitive than a smart phone.
“What makes Valtra SmartTouch so extraordinary is that settings are easily accessible with only two taps or swipes,” says Paul Morris, Valtra product manager Australia and New Zealand.
Fitted on the N, T, and S series, Valtra SmartTouch is available on tractors in the 135 to 405hp brackets.
Valtra SmartTouch symbolises Finnish design with its intelligent solutions that make using a tractor more productive. Using ergonomic design and first-class materials, SmartTouch is designed with the farmer in mind. It even has safety features built in to prevent accidental use of linear levers.
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