Friday, 12 September 2025 08:55

Golden Fendt tractor shines at US Capitol

Written by  Mark Daniel
This striking machine featured a full gold exterior. This striking machine featured a full gold exterior.

ACGO showcased a one-of-a-kind golden Fendt tractor at the US Capitol in early August, commemorating the Great American Farmers Market, a week-long celebration of food, family and farming.

This striking machine featured a full gold exterior, a patriotic window wrap and a Farmer-First message: “We Support American Farmers.”

Built in Jackson, Minnesota, the shiny Fendt 1167 Vario MT track tractor symbolises Fendt’s commitment to US growers, exemplified by the brand’s Gold Star Customer Care program. Every Fendt product includes a three-year full warranty with maintenance and inspections.

“Fendt is proud to stand with American farmers,” said Mike Long, vice president, Fendt North America. “This golden tractor is a tribute to their resilience, innovation and the vital role they play in helping feed the world.” Following its Capitol appearance, the golden tractor will return to the Fendt Lodge in Jackson, Minnesota, the brand’s official North American home.

In other news, the parent company of the Fendt, MF and Valtra brands, recorded net sales of nearly US$4.7 billion in the first half of 2025, around 24% lower than the US$6.2 billion achieved in the same period of 2024.

The Europe and Middle East regions saw net sales dropping 13% to US$3.10 billion (US$3.57 billion in 2024), while the North American results were a third lower at US$816 million, compared to US$1.22 billion in 2024.

The results were driven by lower sales in North America, particularly in highhorsepower tractors, sprayers and grass equipment through April to June.


Read More:


In Europe, environmental regulations and weatherrelated disruptions have put traditional equipment sales under pressure, with industry retail tractor sales down 12% (combines -8.0%) in the first half of 2025 compared to the same period in 2024. In Europe, there were, apart from Spain and Italy, double digit percentage decreases across most markets.

Demand is expected to remain soft throughout the rest of this year, with the company expecting full-year net sales in 2025 of approx. US$9.8 billion (US$11.7 billion in 2024, and the record US$14.4 billion in 2023).

More like this

Fendt 600 Vario Series arrives in NZ

Released in New Zealand earlier in the year, the new Fendt 600 Vario series, serving the 150-200hp category, is a compact and manoeuvrable 4-cylinder tractor with high performance and payload, at a low power-to-weight ratio.

AGCO and SDF join hands

Tractor and machinery manufacturer AGCO has signed a supply agreement with the European-based SDF Group, best known for its SAME, Deutz Fahr and Lamborghini tractor brands.

Featured

Tributes paid to Jim Bolger

Dignitaries from  all walks of life – the governor general,  politicians past and present, Maoridom- including the Maori Queen, church leaders, the primary sector and family and  friends packed Our Lady of Kapiti’s Catholic church in Paraparaumu on Thursday October 23 to pay tribute to former prime Minister, Jim Bolger who died last week.

Meet the Need: Helping Kiwis put food on the table

Meet the Need, a farmer-led charity, says food insecurity in New Zealand is dire, with one in four children now living in a household experiencing food insecurity, according to Ministry of Health data.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Red faced

OPINION: The Greens have taken the high moral ground on the Palestine issue and been leading political agitators in related…

Cold comfort

One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter