increase font size
The ownership of the Massey Ferguson brand will rest with TAFE on an exclusive basis in India, Nepal, and Bhutan.
The drawn out separation of global giant AGCO and its Indian partner TAFE seems to be ending.
Seemingly having been dragging on for an extended time, both parties have agreed, subject to local laws, to bring any dispute to a close.
Two major points that have been agreed is the ownership of the Massey Ferguson brand will rest with TAFE on an exclusive basis in India, Nepal, and Bhutan.
During deliberations, TAFE insisted because it had represented and developed the MF brand within India since the 1950s, it was entitled to consider the famous red livery the property of the company, so went to court to establish and protect this right in law.
AGCO countered this assumption and strongly disputed what it considered to be an attempted theft of a major trademark.
The outcome is extremely surprising that the corporation has handed over a world-famous brand with the agreement, although industry sources suggest that AGCO attempting to use the MF brand itself in the three countries concerned, was likely to be commercially impractical.
Both companies have also agreed to untangle themselves from the mutual shareholdings they both hold. Over the years it appears that AGCO had become concerned by TAFE's level of ownership within their corporation.
Following the settlement, TAFE will no longer carry any influence in the AGCO boardroom, while TAFE has agreed to allow AGCO to buy its shares back from the India company, while retaining the right to hold up to 16.3% of AGCO's stock. At the same time, AGCO will sell its shares in TAFE back to the Indian company for $260 million.
A further condition at the heart of the agreement will mean that TAFE will not be entitled to a seat on the AGCO board and its shares will vote in accordance with the recommendation of the board. These points reduce any influence that TAFE may have on the running of AGCO.
For AGCO, it achieves a complete independence from TAFE, while TAFE takes formal ownership of the MF brand in India, something it has coveted for many years, while also putting pay to industry rumours that TAFE was attempting to buy the whole of Massey Ferguson from AGCO.
Global tyre manufacturer Michelin has extended its agricultural trailer tyre range, with the introduction of its new WorkxBib series, designed for tipping trailers, slurry tankers and manure spreaders.
Following the record-breaking success of its hydrogen-powered Hydromax, JCB is ramping up its investment in the business, key to the first major change at the executive level of the business, with George Bamford stepping up to the post of joint chairman, alongside his father Lord Bamford.
During calf rearing, logistics can play an important role in getting the job done quickly and efficiently.
Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.
With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
Farmlands has reported higher operating earnings and a profit before income tax of $4.5 million, up 118.9%, for the year ended 30 June 2026.
AgriZeroNZ has invested a further NZ$17.7 million in methane vaccine developer ArkeaBio and NZ$5.1 million in BioLumic, a New Zealand-founded company that uses ultraviolet light to develop low-emissions pasture..
Good news for Fonterra farmers. The co-op has raised this season’s farmgate milk price mid-point by 25c to $9.75/kgMS.
OPINION: Political parties are getting plenty of advice and recommendations from sector groups as the election approaches.
In farming there are external factors that can influence behaviour of a whole herd, such as a bad weather event, triggering false positive heat detections or health attentions.
For Canterbury dairy farmer Cameron Henderson, supporting Meet the Need comes down to a simple question: how can the success of New Zealand farming benefit more than just those within the industry?
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
