Meantime, your old mate’s mate suggests the recently introduced bottles – which keep everything inside in the dark – perfectly sums up the bumbling, stumbling PR effort the co-op has made during this crisis!
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A MATE of the Hound reckons Fonterra’s new non see-through milk bottles were the perfect metaphor for its less-than-stellar PR performance over the recent whey product botulism issue. Fonterra – rightly – copped plenty of flak about how badly it tried to communicate the issue.
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