Govt Commits $4m to Rural Wellbeing Initiatives
While the District Field Days brought with it a welcome dose of sunshine, it also attracted a significant cohort of sitting members from the Beehive – as one might expect in an election year.
Manawatu Mayor Michael Ford says the Central District Field Days are good for relationship building.
Manawatu Mayor Michael Ford says the district sees itself as the agribusiness capital of the lower North Island.
"We have many agribusiness companies ion Feilding, as well as companies selling farm machinery and other rural services, and our sale yard attracts buyers and sellers from a white hinterland," he says.
Ford says a new industrial zone has just opened which will attract new agribusiness companies.
He says there is also a new subdivision opening to cater for the influx of people working in the town and district.
In the past, Feilding has been seen as something of a dormitory town for nearby Palmerston North and while both places have close links through the primary sector, Ford says they just wish to remain complementary to each other.
"Regional field days like this are becoming attractive for exhibitors, farmer, horticulturalists and rural professionals because, for an exhibitor, it puts them directly in touch with local people, and for visitors, they can get to and from the event just a day."
Ford says the field days are good for relationship building and this interaction between exhibitors and potential buyers is often the beginning of long term arrangements.
Zespri's sales of kiwifruit for the 2025 season have broken all past records.
Trainee orchard manager Luke St John has won the Central Otago 2026 Young Grower regional title.
James Blair, an agronomist for AS Wilcox, has won the 2026 Pukekohe Young Grower regional title.
Fifty-eight selected individuals, companies, and start-ups will exhibit their ideas and cutting-edge solutions at the 2026 Fieldays Innovation Awards, with Amazon Web Services (AWS), who joins the programme in 2026 as overall sponsor.
A rare piece of New Zealand adventure history will be on display at this year’s Fieldays, with a pair of socks worn by the late Sir Edmund Hillary to take pride of place at the Norsewear site this June.
This month's National Fieldays will again display a strong international flavour, with more exhibitors and overseas delegations in attendance.

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