It's The Margins That Matter
OPINION: It appears to be difficult for people who haven’t tried to run a business to understand the difference between assets and cash.
These enemies will ruthlessly use such coverage to taint the entire industry – even those who play by the rules.
Animal rights activist Hans Kriek and SAFE were involved in the hidden camera operation that led to the story, so they knew when the TV coverage was coming and on the night the story ran were already bombarding social media with pre-prepared material saying the dairy industry abused animals – not a minority of farmers, the entire industry! Predictably next morning they spoon-fed journalists with the same messages.
That's how these groups play this game, making it all the more vital that the decent majority of dairy farmers do everything they can to weed out the indecent minority who give the knockers and haters the ammunition they seek to harm dairying.
