The organisers report that a significant number of major manufacturers have decided not to participate, in turn undermining the economic viability of the event.
The decision also reflects continued weakness across the French agricultural equipment sector, with sales not recovering to expected levels.
Additionally, a crowded trade-show calendar in France and the relative proximity to other major exhibitions, notably Agritechnica in November 2025, being held in Germany, contributed to the crisis of confidence among exhibitors.
Sources tell Rural News that many manufacturers are increasingly struggling to justify high-cost static events which consume large percentages of their marketing budgets, when they can get more ‘bums on seats’ at targeted local working demonstrations.
The organisers are now said to be considering postponing the next event until 2027 or 2028, meaning another potential clash with the German Agritechnica or Italian EIMA events, while they reassess the event model, alongside seeking a stronger commitment from potential exhibitors before relaunching.
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