NZ tractor sales rise 7.5% in first half of 2025, TAMA reports
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Year to date sales to September 30 reached total sales of 2153 tractors, a rise of 9% over last year’s 1975 units. Split between 1385 tractors in the North Island and 768 in the South, the former grew by 9.7%, while the “mainland” was slightly softer at 7.7%.
Different regions were showing different trends, with the Waikato region growing by 31.5%. In contrast, Hawke’s Bay showed a decline of 30%.
In the South Island, Marlborough and Mid-Canterbury both climbed by 33%, with the Southland tractor powerhouse only growing its market by 2.5%.
Tractors sold over a wide range of horsepower, from 20 to over 375hp, with a wide range of variation.
While the 70-80hp category recorded a YTD drop of 48%, the 100-120hp group climbed 14%, 120 to 140hp rose by 29% and the 180 to 250hp sector gained 23%.
Meanwhile, at the higher end, over 375hp tractors fell by 37%.
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TAMA president Jaiden Drought commented, “with YTD numbers showing steady growth and the month of September showing a pleasing 18.4% gain, our recent dealer sentiment survey saw over 75% of farm machinery dealers expecting a significant lift in tractor and machinery sales over the next six months.”
