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DairyNZ head of economics, Mark Storey.
Two rural data organisations - DairyNZ’s DairyBase and Farm Focus - have formed a new partnership that aims to remove data duplication and help provide more timely, useful benchmarking insights for farmers.
Dairy farmers can now connect their Farm Focus account directly with DairyBase, which simplifies data sharing, reduces admin time, and ensures their information contributes to industry-leading benchmarking.
“We know that data duplication can be frustrating for farmers, so this partnership is about making life easier and enables smarter and more timely decisions to be made,” says DairyNZ head of economics, Mark Storey.
“Farmers have also told us they want benchmarking to reflect what’s happening now - not what was happening 12 months ago. This is the first step in that journey, as we work on greater partnerships with other key sector organisations.”
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