Animal rights group, People for the Ethical Treatment of Animals (PETA’s) request to erect a billboard memorialising 21 cows killed in a tractor-trailer crash in North Carolina has been turned down.
An advertising company says it likely won’t accept a request from the animal rights group.
PETA said in a statement that it was seeking to place a billboard at the site where a truck overturned along Interstate 40 near Winston-Salem “in honor of the cows who were injured and killed.”
About half of the 41 cows on board the tractor-trailer died when it crashed on the way from Kentucky to a slaughterhouse in Asheboro, North Carolina.
The driver told a local TV station a family of deer ran into the roadway and he swerved to avoid them.