Wednesday, 10 June 2015 09:22

Not all bad

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The payout news has been pretty average recently, so no surprises that confidence in the industry isn’t at an all-time high.

However, if Rural News Group’s Fieldays Previews are any indication, the mood is not overwhelmingly negative; extensive previews in Dairy News and its stablemate Rural News are well supported by advertisers.

Dairy News ran a 20-page preview highlighting the Fieldays themes, activities and exhibitors; Rural News did a 27-page preview along the same lines, complete with a glossy lift-out map.

These sorts of features and their level of advertising well indicate how bullish or bearish the service and supply side of the industry is about the outlook for agriculture. While no one is pretending the short term outlook is a bit flat, these Fieldays previews suggest agribusiness is confident in the medium-long term story for farming.


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