Wednesday, 24 July 2019 11:34

Fighting fake milk

Written by 

OPINION: Beleaguered Australian farmers are facing a fight on a new front.

They have begun campaigning to ban plant based product makers from promoting ‘milk’ on their labels and in marketing.

Australian Dairy Farmers (ADF) claims the term gives a misleading impression that plant based products are nutritionally equivalent to dairy milk.

Australian dairy farmers have struggled with low production and a poor milk price for several years.

 A 2017 survey by Dairy Australia showed 54% of respondents bought plant based milk alternatives because they perceived them to be healthier than cow milk.

More like this

Oz farmers' election wishlist

Australian farmers advocate NFF says this year’s Federal Election will be a defining moment for Australian agriculture.

Featured

Brendan Attrill scoops national award for sustainable farming

Brendan Attrill of Caiseal Trust in Taranaki has been announced as the 2025 National Ambassador for Sustainable Farming and Growing and recipient of the Gordon Stephenson Trophy at the National Sustainability Showcase at in Wellington this evening.

National

Machinery & Products

Farming smarter with technology

The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry…

RainWave set to cause a splash

Traditional spreading via tankers or umbilical systems have typically discharged effluent onto splash-plates, resulting in small droplet sizes, which in…

» Latest Print Issues Online

Milking It

Misguided campaign

OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is…

Fieldays goes urban

OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter