Wednesday, 24 July 2019 11:34

Fighting fake milk

Written by Rural News Group

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OPINION: Beleaguered Australian farmers are facing a fight on a new front.

They have begun campaigning to ban plant based product makers from promoting ‘milk’ on their labels and in marketing.

Australian Dairy Farmers (ADF) claims the term gives a misleading impression that plant based products are nutritionally equivalent to dairy milk.

Australian dairy farmers have struggled with low production and a poor milk price for several years.

A 2017 survey by Dairy Australia showed 54% of respondents bought plant based milk alternatives because they perceived them to be healthier than cow milk.

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