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OPINION: Cheaper US butter on New Zealand shelves isn't impressing everybody.
Social media chatter shows that, while it's cheaper, even Americans are warning Kiwis to avoid the stuff.
The Burtfield's & Co American butter is being sold at Pak'n'Save for $6.99, compared to the likes of NZ-made staples like Mainland and Anchor, which go for upwards of $8.
The Burtfield's butter is pale, almost white, compared to NZ's precious golden yellow spread - likely because US cows are grain-fed, whereas Kiwi cows are typically used to chomping on grass.
The butter was bought at a fortuitous time for the market, when US butter prices were trading below New Zealand's export-linked pricing. It was acquired for a "very competitive price", according to Foodstuffs, which is reflected in how much the supermarket is selling it for.
American butter undercutting New Zealand's own product on New Zealand supermarket shelves appears to be a case of markets working as they should, says Dairy Companies Association of New Zealand (DCANZ).
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