Tuesday, 17 March 2026 13:25

Cheap but Yuck!

Written by  Milking It

OPINION: Cheaper US butter on New Zealand shelves isn't impressing everybody.

Social media chatter shows that, while it's cheaper, even Americans are warning Kiwis to avoid the stuff.

The Burtfield's & Co American butter is being sold at Pak'n'Save for $6.99, compared to the likes of NZ-made staples like Mainland and Anchor, which go for upwards of $8.

The Burtfield's butter is pale, almost white, compared to NZ's precious golden yellow spread - likely because US cows are grain-fed, whereas Kiwi cows are typically used to chomping on grass.

The butter was bought at a fortuitous time for the market, when US butter prices were trading below New Zealand's export-linked pricing. It was acquired for a "very competitive price", according to Foodstuffs, which is reflected in how much the supermarket is selling it for.

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