Fonterra Settles Greenpeace Claim Over Anchor Butter Labelling
A day after selling its consumer businesses, Fonterra has settled a civil claim, filed by Greenpeace, out of court.
Social media chatter shows that, while it's cheaper, even Americans are warning Kiwis to avoid the stuff.
The Burtfield's & Co American butter is being sold at Pak'n'Save for $6.99, compared to the likes of NZ-made staples like Mainland and Anchor, which go for upwards of $8.
The Burtfield's butter is pale, almost white, compared to NZ's precious golden yellow spread - likely because US cows are grain-fed, whereas Kiwi cows are typically used to chomping on grass.
The butter was bought at a fortuitous time for the market, when US butter prices were trading below New Zealand's export-linked pricing. It was acquired for a "very competitive price", according to Foodstuffs, which is reflected in how much the supermarket is selling it for.
