Plant-based bubble bursts
OPINION: Talking about plant-based food: “Chicken-free chicken” start-up Sunfed has had its valuation slashed to zero by major investor Blackbird Ventures, and its products are no longer available in supermarkets.
Milking It was on board with Groundswell's efforts then to send a strong message, but having a second crack at it feels like a mistake. One look at the comments underneath Groundswell's recent Facebook post about a second protest make it clear, the risk of farmers' genuine concerns being high-jacked by fringe nutters is through the roof.
The goodwill from Howl 'part one' is very likely to be undone during 'part two' - cameras trained not on hard-working farmers with valid concerns, but on banners pushing everything from anti-vax theories, to 'global reset' conspiracy nonsense.
As a mate of Milking It quipped, "the best advice we can offer is, 'quit while you're ahead'".
