LIC lifts half-year revenue on strong demand for dairy genetics
Herd improvement company LIC has posted a 5.2% lift in half-year revenue, thanks to increasing demand for genetics.
LIC’s general manager of farm systems, Rob Ford, says the pace of technology improvements is rising in dairying.
“We introduce new and improved systems every day…. All these things are logical and easy to use but the challenge is to deliver the information in the right way, and at the right time, to match the demands on farm.
“We wanted to give farmers an online resource which would be fun to use and accessible around the clock. Currently the centre contains 48 interactive audio and video learning modules and over time we’ll add more modules.”
Modules on the new centre, which is free to LIC farmer customers, help farmers get more value, easily, from their LIC animal recording. It also contains a module on tagging management.
LIC is finding more farmers are opting to install a farm automation system.
“We’ve now got a range of Protrack farm automation systems which cater to the size of the herd and the needs of the farmer, and the learning centre contains insights and tips for getting more value out of the system. “
And the centre is accessible 24/7 – “whenever farmers want to find out something, either for themselves or their staff.”
Check it out here: http://learnlic.co.nz/
