Friday, 27 November 2015 14:20

Tractor sales dip

Written by Mark Daniel

font size decrease font size increase font size
Print
Email

Dairy-dominated markets have seen fewer tractors sold.

The New Zealand tractor market remains affected by the depressed dairy economy: overall sales are down about 14% on the same period last year.

Tractor and Machinery Association (TAMA) president Mark Hamilton-Manns says "certainly dairy payouts have impacted traditional sales. However, many customers are now choosing tractors with less-expensive options to ensure plant replacement continues".

Dairy-dominated markets have seen fewer tractors sold: Waikato was down 19%, Taranaki 36% and Southland 31%.

Says Hamilton-Manns, "Although we expect tractor sales will lag behind last year, we are confident the buoyancy in viticulture, beef and sheep and contractors will ensure we finish the year strongly with around 3200 unit sales.

"Marlborough's booming viticulture sector alone has created industry growth of 7% and we expect this will mean demand for tractors."

He says despite the reduction in overall numbers TAMA member companies keep introducing new products and investing in parts support and technician training.

Published in Machinery & Products

More like this

NZ tractor sales rise 7.5% in first half of 2025, TAMA reports

With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.

Positive signs, says McClay

First up to the podium at the recent Tractor and Machinery Association (TAMA) Conference in Wellington, Minster for Agriculture, Todd McClay, reflected on a difficult 12 months, but hinted at signs that things were turning the corner, saying “when ag does well, New Zealand does well”.

Time to cast the net past China

A 2022 Nuffield scholar, Lucie Douma, was brought up on a Southland dairy farm and as a hobby likes the risky business of trail running and ultra marathons.

Tractor, machinery sales dip

The recent Tractor and Machinery Association (TAMA) conference in Wellington was signalling cautious optimism on the back of rising milk and store cattle prices and drops in interest rates.

Changing of the guard at TAMA

Deere NZ territory manager Jaiden Drought was elected new president of the Tractor and Machinery Association (TAMA) at its August annual meeting.

Featured

Dawn Meats lifts Alliance investment to $270 million

Dawn Meats is set to increase its proposed investment in Alliance Group by up to $25 million following stronger than forecast year-end results by Alliance.

Nichol is new PGW chair

A day after the ouster of PGG Wrightson’s chair and his deputy, the listed rural trader’s board has appointed John Nichol as the new independent chair.

Tributes pour in for former PM Jim Bolger

Tributes are pouring in from across the political divide for former Prime Minister Jim Bolger who passed away, aged 90.

Fieldays to rebuild Mystery Creek services building

The iconic services building at National Fieldays' Mystery Creek site will be demolished to make way for a "contemporary replacement that better serves the needs of both the community and event organisers," says board chair Jenni Vernon.