Wednesday, 18 August 2021 08:55

Top global dairy brand

Written by  Sudesh Kissun
Yili owns Oceania Dairy and Westland Milk in New Zealand. Yili owns Oceania Dairy and Westland Milk in New Zealand.

Chinese company Yili, which has a sizeable presence in New Zealand, has been chosen as the world's most valuable dairy brand.

According to global branding company, Brand Finance, Yili posted an 11% increase in brand value this year to US$9.6 billion and pulling even further ahead of previous sector leader Danone (up 5% to US$8.2 billion) in second place.

Yili also claims second spot behind Nestlé in the Brand Finance Food 100 2021 ranking.

The Brand Finance Food & Drink 2021 Report says Yili has boasted strong sales growth, up 13% year-on-year, and the long-term forecast for the brand looks positive.

"The dairy giant has once again been striving towards new products and optimisation, bolstered by innovation and long-standing R&D investment.

"This paired with further expansion into new territories across Asia and overseas, has supported the brand's strong growth."

Yili owns two milk processing plants in New Zealand - the Oceania Dairy plant in South Canterbury was set up in 2013 and two years ago it bought Westland Milk in Hokitika from farmer shareholders.

Yili's product range in NZ includes butter, milk powders, ingredients and milk.

The Brand Finance Food & Drink 2021 report also includes the Dairy Portfolio ranking - which splits the brand value related to dairy brands from the wider food portfolios - as dairy brands represent a large proportion of the food portfolios' brand value and often are responsible for movement within the overall ranking.

Yili has the fourth most valuable dairy portfolio, with a total brand value of US$9.6 billion, an impressive performance given that Asian dairy brands have traditionally been outperformed by their international counterparts. Lactalis has overtaken last year's leader, Nestlé, with a combined brand value of US$11.4 billion.

More like this

Yili tops tally

Chinese dairy giant Yili topped the tally at the World Dairy Innovation Awards held recently in France.

Yili’s ‘silk road’ under construction

Yili's takeover of Westland, the second-largest dairy enterprise in New Zealand, creates a ‘dairy silk road’ between Asia and NZ, says Yili Group chief executive Jianqiu Zhang.


Genetics focus boosts herd

A strong focus on genetics and DNA has paid dividends for Fernside dairy farmer Julie Bradshaw with four of her…

Machinery & Products

A baler like no other

While baler-wrapper combinations have become the backbone of baled silage production, one machine stands out from the rest in the…

Small bales in demand

While round or large square bales have the dominant shares in the rural landscape, small square bales still play an…

Amazone's one-pass operation

Ag machinery maker Amazone has paired up its Precea precision air seeder and Combi-Disc 3000 compact disc harrow to deliver…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

$1m remains unpaid

OPINION: A group of New Zealand farmers who collectively sold $1 million worth of cattle to a live export company…

Too close for comfort

OPINION: One vet believes the threat of foot-and-mouth entering New Zealand is much higher than what authorities tell the public.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter