Tuesday, 15 July 2025 09:58

Corporate narrative?

Written by  The Hound

OPINION: Forget about the fabled 'rural-urban' divide, the real fault-line in farming might actually be the divide between grass-roots farmers and the industry corporates who claim to be 'speaking on behalf of farmers'.

This gap came to the fore over the Feds' Save Our Sheep campaign to stop productive sheep & beef land being locked up in unproductive pines.

Some reckon a few of these corporate types framed the campaigners as a 'fringe group'.

Not so, says Richard Dawkins, Feds Meat & Wool Council: "Polished corporate narratives may sound convincing, but they often ignore on-farm realities. Quite simply, observing without objecting is a form of endorsement. We're observing the landscape of New Zealand and the face of our industry changing, but our Meat and Wool Council are also objecting. We do not endorse the status quo."

More like this

A Good Start

OPINION: While we're on the topic of lumberjacks, Biosecurity Minister Andrew Hoggard has no doubt used a chainsaw hundreds of times, but your old mate reckons he would’ve still been sweating on getting it right when cutting down a pine in front of the cameras, as he did above Queenstown during a recent pre-Budget announcement around extra funding for wilding pine control efforts.

Featured

Editorial: Equity with Cuts

OPINION: The coalition Government’s plan to make about 9000 public servants redundant looms as a major election issue

National

Machinery & Products

» Latest Print Issues Online

The Hound

A Good Start

OPINION: While we're on the topic of lumberjacks, Biosecurity Minister Andrew Hoggard has no doubt used a chainsaw hundreds of…

Smith V Fonterra

OPINION: To a chorus of crying greenies, and not a minute too soon, the Government has moved to put the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter