Friday, 15 November 2013 14:35

Must be bad

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YOUR OLD mate reckons you’d have to be really bad news and toxic for Fonterra to tell you not to turn up to one of its publicity stunts.

Let’s face it, the dairy giant has not exactly been a PR dream over the past couple of years with the botulism botch-up, the so-called dirty dairying issue and ever rising milk prices making it an easy target for bad headlines.  However, even Fonterra’s less-than-stellar PR team recognised that the Auckland mayor Len Brown – in the midst of a tawdry sex scandal – would not be an ideal guest at its latest rollout of its ‘Milk for Schools’ scheme.

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