Red Meat Sector Experiences Record Returns in 2025/26 Season
The red meat sector finds itself in "a very rare set of circumstances", says Federated Farmers meat and wool industry chair Richard Dawkins.
OPINION: In 2009 former coach Sir Steve Hansen coined the infamous phrase “flush the dunny” after the All Blacks gave a poor, yet winning performance against Italy.
Many in the rural sector would happily recycle Hansen’s notorious words to describe the past year in farming as it quickly comes to an end – 2022 has been a frustrating year.
Throughout most of this year, primary product prices have been relatively strong and have helped buffer farmers from the explosion in on-farm costs and growing red-tape. However, as the year nears its end, they now face clear downward pressure as economic conditions deteriorate offshore.
BNZ senior economist Doug Steel describes the signs as looking “ominous”.
He points out that over the past six months, global dairy prices have dropped 19%, offshore lamb and mutton product prices have fallen by as much as 27%, while world beef price indicators are down 23%. Meanwhile, a strengthening New Zealand dollar will cause primary producers more grief with commodity prices.
Poor immigration settings and a refusal by government and officials to make it easier to employ overseas workers has left many farmers and growers grossly understaffed. This has created a ticking time bomb in the sector, with numerous crops left unharvested and the potential of huge mental health issues as overworked staff face burnout.
The much hyped and vaunted ‘industry response’ on farm emissions mitigation was largely torn up by the Government late in the year. This left industry groups red-faced and impotent – with their supposed advocacy on behalf of farmers clearly shown not to have worked.
Levypayers, many of whom have long questioned the advocacy work of industry groups, are angry and upset. All the while, the sector’s lanyard class – who infest social media and have no skin in the game – keep lecturing farmers that ‘they know what’s best for them’ and keep parroting silly government demands. This only proves how just outof- touch and divorced from real farmers these parasitic, ticket-clipping oxygen thieves really are.
Meanwhile the Government has kept on with implementing many unworkable regulations, that may look good at the United Nations, but clearly do not make sense or are impossible to apply on farm. Take the new winter grazing rules or the proposed biodiversity regulations as just two examples.
Despite these challenges, farmers and growers have kept on keeping on. However, most will not look back on 2022 with any affection and look forward to changes coming in 2023.
Horticulture New Zealand says proposed changes to the Plant Variety Rights Act 2022 will drive innovation, investment and long-term productivity.
More than 1200 exhibitors will showcase their products and services at next month’s National Fieldays, with sites nearly sold out.
Despite difficult trading conditions for European machinery manufacturers brought about conflicts in Ukraine and Iran, alongside the United States imposing punitive tariffs, Italian manufacturer Maschio Gaspardo, has seen turnover increase 12% in 2025 to €390 million (NZ$775m) with a net profit of €11.2 million (NZ$22.3).
New Zealand innovation company Techion, best known for its animal diagnostics platform, FECPAK has signed an exclusive strategic partnership with Farmlands to bring independent animal health disease intelligence to its customers.
Zespri says it welcomes the recently signed Western Bay of Plenty Regional Deal, describing it as an important step towards supporting growth in the region and for New Zealand's kiwifruit industry.
Troubled milk processor Synlait has lost its third chief executive in five years.

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