Friday, 06 October 2017 12:55

Better communication will help bridge rural/urban divide

Written by  Hayden Dillon
Hayden Dillon. Hayden Dillon.

The farming community needs to step up to help lessen the rift between city and country. 

I believe the debates during the course of the recent election campaign oversimplified some issues that are core to the agri sector, such as water and soil quality. These have created divisions that are not helping New Zealand move forward.

As with many complex issues, the rush to simplify the discussions and debate has seen farming, in particular dairying, blamed for many of our environmental problems.

That’s simply not correct.

The nature of election battles means complex areas are reduced to headline-grabbing one-liners that don’t reflect the detail of what is happening behind the scenes.

Many farmers feel the entire agri sector has been tarred with a brush of negative stories about a minority of farmers perpetrating bad practices. And there were the proposed water tax and soil quality claims raised during the election.

Farmers are feeling that the average city person views farming, dairying in particular, as a bad industry and is unaware of the work going on behind the scenes.

I am not sure city dwellers realise that under the Dairy Water Accord, for example, dairy farms have fenced off 97% of waterways and 83% of the industry now have nitrogen budgets. The National Water Policy Statement, which has set a target of 90% swimmable rivers by 2040, also sets out the rules for regional councils to comply with.

Around the country, regional councils are now well underway to achieving the targets on how much nitrogen and phosphorus can go into waterways.

A number of the larger councils, such as ECAN and Horizons, already have these in place. Others are not far behind with their nutrient management plans.

The communication landscape is not going to become any easier. Rural NZ needs to completely rethink how to communicate the key messages.

They must galvanise resources and do a better job of telling the story.

The business challenges for rural NZ are now greater than ever and farmers need public discussions to reflect the full facts. The communication challenge is to start having conversations about the reality of farming, across-the-board.

The quality of water, soil and the environment are major issues and to solve them, without destroying NZ’s largest revenue earner in the process, will take co-operation, thoughtful policy and a willingness by all parties to achieve a goal.

That is already underway, but it’s not being communicated widely enough.

•  Hayden Dillon is managing partner and agri specialist at Crowe Horwath.

More like this

Farmer resilience will be tested

OPINION: Perhaps Captain Bligh’s infamous line, “the beatings will continue until morale improves”, best summed up the mood of New Zealand’s weary agribusiness sector at Fieldays last year.

Hedging decisions risky

With an 80% likelihood the Reserve Bank will lower the official cash rate by 25 basis points next month, many rural borrowers are wondering if now is the time to look at fixing rates.

Farmers need to be bank ready

With the dairy payout remaining stubbornly low and equity positions becoming more precarious many farmers are seeing more of their bank manager, says Crowe Horwath's head of corporate agribusiness, Hayden Dillon.

Featured

‘Nanobubble’ trial trims irrigation water usage

North Canterbury dairy farmer and recently-elected deputy chair of DairyNZ, Cameron Henderson, is enjoying a huge reduction in irrigation water use after converting a pivot irrigator to drag perforated drip tubes across the ground instead of elevated sprinkler heads.

Editorial: Elusive India FTA

OPINION: Without doubt, a priority of the Government this year will be to gain traction on the elusive free trade deal with India.

Sport star to talk at expo

Rugby league legend Tawera Nikau is set to inspire, celebrate and entertain at the East Coast Farming Expo's very popular Property Broker's Evening Muster.

Road to grand final continues

The first FMG Young Farmer of the Year Regional Final will kick off at the Helensville Showgrounds this Saturday.

National

Sweet or sour deal?

Not all stakeholders involved in the proposed merger of honey industry groups - ApiNZ and Unique Manuka Factor Honey Association…

Rise in fall armyworm numbers

Populations of fall armyworm are two to three weeks more advanced than they have been in previous seasons, bringing calls…

Tractor therapy

While many MPs have been busy taking holidays in maybe exotic places, for Andrew Hoggard it's back to his old…

A steep learning curve

A steep learning curve, a very busy year and thank heavens for tractor therapy. That's how Associate Agriculture Minister Andrew…

Machinery & Products

Batten Buddy - cleverly simple

Stopping livestock from escaping their environment is a “must do” for any farmers or landowners and at times can seem…

U10 Pro Highland a step up

A few weeks after driving the CF MOTO U10 Pro ‘entry level’ model, we’ve had a chance to test the…

» Latest Print Issues Online

The Hound

Times have changed

OPINION: Back in the 1960s and '70s, and even into the '80s, successive National government Agriculture Ministers and Trade Ministers…

Hallelujah moment

OPINION: The new Public Service Commissioner Sir Brian Roche has just had the hallelujah moment of the 21st century in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter