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John Deere took the title of best-selling tractor brand in the UK in 2021, selling 3,558 units (25.3% of total UK tractor sales that year).
However, it fell to second place when the combined efforts of the CNH Industrial brands New Holland and Case IH amounted to 4,037 units (28.7%).
NH sold 2,682 and Case IH sold 1,355 units respectively, in a market of 14,071 new tractors registered.
As always, EU anti-competition legislation restrictions mean these figures are only published after 12 months have elapsed.
In third place, AGCO recorded 3,087 tractor registrations, for a 21.9% share of the total market, made up of 1,530 Massey Ferguson units (10.9%), followed by Fendt at 911 units (6.5%) and Valtra finishing on 646 tractors (4.6%).
Kubota was placed fourth on 947 units (6.7%), with rival Claas delivering 557 tractors and a 4.0% share of the market.
Elsewhere in the Tractor Top 10, JCB hit 261 or 1.85%, Same Deutz Fahr hit 257 (1.82%) and Italian manufacturer Agri Argo saw McCormick achieve 131 units (0.9%) and Landini 69 tractors (0.5%). Other brands made up 1,167 (8.3%) of the total.
Easily missed on its expansive Agritechnica site, John Deere offered visitors to the bi-annual event, the first opportunity in Europe to see John Deere’s E-Power 130hp electric tractor prototype.
New tractor deliveries for 2025 jumped 10% compared to the previous year, a reflection of the positive primary sector outlook, according to the Tractor and Machinery Association (TAMA).
Grape and orchard growers will soon be able to take a closer look at John Deere’s new 5EN specialty narrow tractors, which offer more power and comfort in narrow vineyards or tree rows.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
Recently released in Australia and New Zealand by John Deere, a unique new software platform offers near real time profitability monitoring across crops and individual paddocks.
One of New Zealand’s longest-running pasture growth monitoring projects will continue, even as its long-time champion steps away after more than five decades of involvement.
The Insurance & Financial Services Ombudsmen Scheme (IFSO Scheme) is advising consumers to prepare for delays as insurers respond to a high volume of claims following this week's severe weather.
Additional reductions to costs for forest owners in the Emissions Trading Scheme Registry (ETS) have been announced by the Government.
Animal welfare is of paramount importance to New Zealand's dairy industry, with consumers increasingly interested in how food is produced, not just the quality of the final product.
Agriculture and Forestry Minister Todd McClay is encouraging farmers and growers to stay up to date with weather warnings and seek support should they need it.
The closure of SH2 Waioweka Gorge could result in significant delays and additional costs for freight customers around the Upper North Island, says Transporting New Zealand.
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