John Deere Launches 2027 X9 and S7 Combines with Advanced Harvest Automation
John Deere has announced a range of updates and enhancements to its model year 2027 X9 and S7 combines and header equipment.
John Deere took the title of best-selling tractor brand in the UK in 2021, selling 3,558 units (25.3% of total UK tractor sales that year).
However, it fell to second place when the combined efforts of the CNH Industrial brands New Holland and Case IH amounted to 4,037 units (28.7%).
NH sold 2,682 and Case IH sold 1,355 units respectively, in a market of 14,071 new tractors registered.
As always, EU anti-competition legislation restrictions mean these figures are only published after 12 months have elapsed.
In third place, AGCO recorded 3,087 tractor registrations, for a 21.9% share of the total market, made up of 1,530 Massey Ferguson units (10.9%), followed by Fendt at 911 units (6.5%) and Valtra finishing on 646 tractors (4.6%).
Kubota was placed fourth on 947 units (6.7%), with rival Claas delivering 557 tractors and a 4.0% share of the market.
Elsewhere in the Tractor Top 10, JCB hit 261 or 1.85%, Same Deutz Fahr hit 257 (1.82%) and Italian manufacturer Agri Argo saw McCormick achieve 131 units (0.9%) and Landini 69 tractors (0.5%). Other brands made up 1,167 (8.3%) of the total.
More than 1200 exhibitors will showcase their products and services at next month’s National Fieldays, with sites nearly sold out.
Despite difficult trading conditions for European machinery manufacturers brought about conflicts in Ukraine and Iran, alongside the United States imposing punitive tariffs, Italian manufacturer Maschio Gaspardo, has seen turnover increase 12% in 2025 to €390 million (NZ$775m) with a net profit of €11.2 million (NZ$22.3).
New Zealand innovation company Techion, best known for its animal diagnostics platform, FECPAK has signed an exclusive strategic partnership with Farmlands to bring independent animal health disease intelligence to its customers.
Zespri says it welcomes the recently signed Western Bay of Plenty Regional Deal, describing it as an important step towards supporting growth in the region and for New Zealand's kiwifruit industry.
Troubled milk processor Synlait has lost its third chief executive in five years.
Westgold butter has been named New Zealand's tastiest in a blind tasting conducted by Consumer New Zealand.

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