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John Deere took the title of best-selling tractor brand in the UK in 2021, selling 3,558 units (25.3% of total UK tractor sales that year).
However, it fell to second place when the combined efforts of the CNH Industrial brands New Holland and Case IH amounted to 4,037 units (28.7%).
NH sold 2,682 and Case IH sold 1,355 units respectively, in a market of 14,071 new tractors registered.
As always, EU anti-competition legislation restrictions mean these figures are only published after 12 months have elapsed.
In third place, AGCO recorded 3,087 tractor registrations, for a 21.9% share of the total market, made up of 1,530 Massey Ferguson units (10.9%), followed by Fendt at 911 units (6.5%) and Valtra finishing on 646 tractors (4.6%).
Kubota was placed fourth on 947 units (6.7%), with rival Claas delivering 557 tractors and a 4.0% share of the market.
Elsewhere in the Tractor Top 10, JCB hit 261 or 1.85%, Same Deutz Fahr hit 257 (1.82%) and Italian manufacturer Agri Argo saw McCormick achieve 131 units (0.9%) and Landini 69 tractors (0.5%). Other brands made up 1,167 (8.3%) of the total.
After what has been a difficult year with redundancies and factory downsizing, John Deere is reversing course, announcing it will bring 140 employees back to its Waterloo, Iowa operations as demand increases for its 8R and 9R tractors.
John Deere has announced the launch of three new models in both 8R and 8RX formats, featuring additional higher horsepower (HHP) options and improved performance, manoeuvrability, and versatility.
Easily missed on its expansive Agritechnica site, John Deere offered visitors to the bi-annual event, the first opportunity in Europe to see John Deere’s E-Power 130hp electric tractor prototype.
New tractor deliveries for 2025 jumped 10% compared to the previous year, a reflection of the positive primary sector outlook, according to the Tractor and Machinery Association (TAMA).
Grape and orchard growers will soon be able to take a closer look at John Deere’s new 5EN specialty narrow tractors, which offer more power and comfort in narrow vineyards or tree rows.
AgriZeroNZ has invested $5.1 million in Australian company Rumin8 to accelerate development of its methane-reducing products for cattle and bring them to New Zealand.
Farmers want more direct, accurate information about both fuel and fertiliser supply.
A bull on a freight plane sounds like the start of a joke, but for Ian Bryant, it is a fond memory of days gone by.
Prime Minister Christopher Luxon has announced changes to the ministerial lineup, including a new Minister for the Environment and a new Associate Agriculture Minister.
Farmers are being offered help to protect themselves and their people while using quad bikes and side-by-side vehicles on farm.
Two major acquisitions in the New Zealand dairy sector were completed this week.
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