John Deere launches Harvest Profit in NZ & Australia
Recently released in Australia and New Zealand by John Deere, a unique new software platform offers near real time profitability monitoring across crops and individual paddocks.
However, it fell to second place when the combined efforts of the CNH Industrial brands New Holland and Case IH amounted to 4,037 units (28.7%).
NH sold 2,682 and Case IH sold 1,355 units respectively, in a market of 14,071 new tractors registered.
As always, EU anti-competition legislation restrictions mean these figures are only published after 12 months have elapsed.
In third place, AGCO recorded 3,087 tractor registrations, for a 21.9% share of the total market, made up of 1,530 Massey Ferguson units (10.9%), followed by Fendt at 911 units (6.5%) and Valtra finishing on 646 tractors (4.6%).
Kubota was placed fourth on 947 units (6.7%), with rival Claas delivering 557 tractors and a 4.0% share of the market.
Elsewhere in the Tractor Top 10, JCB hit 261 or 1.85%, Same Deutz Fahr hit 257 (1.82%) and Italian manufacturer Agri Argo saw McCormick achieve 131 units (0.9%) and Landini 69 tractors (0.5%). Other brands made up 1,167 (8.3%) of the total.
